In a world where product decisions are made based on data and roadmap strategy, designers must ask themselves – where do they come in? What is our role as designers? Are we only needed in order to carry someone else’s vision? To work on long specs that are clear only to the person who wrote them? To add animations just to “make things pretty”?
In this lecture, we will discuss how designers can play an important part in the product decision-making process of a company, and how we can influence and advance our ideas with “design superpowers”.
We will share real-life examples from our day-to-day work at monday.com and about private initiatives that have succeeded in harnessing programmers and product people to create a true change in our product.