{"id":4514,"date":"2020-08-31T12:00:53","date_gmt":"2020-08-31T12:00:53","guid":{"rendered":"https:\/\/www.startupforstartup.com\/blog\/the-benefits-of-increased-transparency-in-the-covid-era-and-beyond\/"},"modified":"2021-06-15T09:55:48","modified_gmt":"2021-06-15T09:55:48","slug":"the-benefits-of-increased-transparency-in-the-covid-era-and-beyond","status":"publish","type":"blog","link":"https:\/\/www.startupforstartup.com\/ww\/blog\/the-benefits-of-increased-transparency-in-the-covid-era-and-beyond\/","title":{"rendered":"The benefits of increased transparency in the COVID 19 era and beyond"},"content":{"rendered":"\n

This article was originally posted on monday.com’s blog<\/a> on Medium.<\/strong><\/h4>\n\n
\"\"<\/figure>\n

<\/p>\n\n

Countries around the world are all at different stages in their responses to COVID-19. Some are still in strict lockdown while others are starting to ease restrictions with the situation evolving on a weekly basis. As a result, businesses are still in constant flux while continuing to deal with the aftershocks of this crisis.<\/p>\n\n

Although there is no existing roadmap to direct us as business owners to a new normal in a post-crisis world, I have found that cultivating a culture of increased transparency at monday.com has created a strong foundation for building our business resiliency, keeping us agile, and moving us forward.<\/p>\n\n

It\u2019s become evident to me, now more than ever, how beneficial increased transparency is especially when this unusual reality we\u2019re all experiencing is asking us to constantly adapt, remain flexible, and be ready for the unexpected.<\/strong><\/p>\n\n

I hope that sharing how we exercise transparency, and how we increased it during these times, will inspire you to think about ways you too can make changes and help your organization ride out this pandemic and thrive beyond it. Even if your company is far from having a transparent culture, now may be the ideal time to start the process.<\/p>\n\n

Setting the default to \u2018open\u2019 is the key to moving fast<\/strong><\/h3>\n\n

When companies operate with an approach that limits access to organizational information based on hierarchical rungs, they are slower to act.<\/p>\n\n

And that might be fine when it\u2019s business as usual. But when you\u2019re faced with an epically challenging business environment like we are all experiencing today, disseminating key information across an organization and keeping everyone aligned on common objectives and goals is difficult, especially if everyone is working from home.<\/p>\n\n

You may not have fully embraced this yet, but giving employees a full window into your company\u2019s data and overall business goals has its rewards. Having this kind of access empowers employees because it gives them a better insight and understanding of how their contributions fit into the bigger picture.<\/p>\n\n

At monday.com, all our data lives in BigBrain, our business intelligence platform, which everyone has access to at any time, even remotely. We also send all our employees and investors a daily text message with our most important numbers. And while we\u2019re now temporarily away from seeing them, we have dozens of TV screens mounted on the walls at our offices, with dashboards displaying different KPIs and metrics for each team and task force.<\/p><\/blockquote>\n\n

This is what some may call \u2018radical\u2019 transparency because everyone at every level of our company, including our investors, has easy access to our data and information at all times \u2014 even in bad times.<\/p>\n\n

Operating this way allows each and everyone one of us to know what\u2019s going on in real-time. And while it\u2019s not always the most convenient or comfortable thing to do, especially when it comes to our investors, it allows everyone, at every level of our company to sense and act on problems immediately.<\/p>\n\n

Giving teams more autonomy leads to greater agility<\/strong><\/h3>\n\n

Once everyone across the company understands our common goals and has the metrics to feed and act from, it\u2019s important to start giving your teams more autonomy and really trust them to make informed decisions.<\/p>\n\n

Transparency, especially in numbers and metrics, is a big part of what allows us to be extremely agile and solve problems quickly.<\/p>\n\n

Around this time last year, we found ourselves unexpectedly accelerating away from our Annual Recurring Revenue (ARR) goals. Since it was a first for us, we didn\u2019t know what to expect or how we\u2019d make it through but we knew we\u2019d work together to figure it out.<\/p>\n\n

When we initially sensed the problem, we evoked the collective power of every employee \u2014 our \u201chive mind\u201d \u2014 to work together to get us back on track.<\/strong><\/h2>\n\n

Each team member had what they needed and adjusted their KPIs accordingly to have the best shot at increasing our numbers \u2014 and it worked! And, because of that, we were able to turn things around quickly and not only reach but surpass our business goals.<\/p>\n\n

Going through that rocky period and coming out of it relatively unscathed gave me even more confidence in how we go about working together to solve problems.<\/p>\n\n

And so at the onset of the pandemic, when we had to rapidly shift priorities and adapt our Work OS to meet our customers\u2019 new remote work needs, I knew that our teams, given enough autonomy, would make all the necessary moves and adjustments.<\/p>\n\n

It\u2019s been amazing to see how everyone has banded together to push us through another challenging time \u2014 all while working remotely in different multiple time zones and locations.<\/p>\n\n

Being \u2018over communicative\u2019 with investors builds better relations<\/strong><\/h3>\n\n

Most companies wait until their quarterly meeting to update their board and investors on what\u2019s happening. But when you\u2019re in a crisis, it\u2019s best not to make them wait, even if you\u2019re hoping it might blow over.<\/p>\n\n

As I mentioned earlier, our investors receive a daily text message with our numbers. So, of course, they\u2019ve watched our numbers as closely as we have through all of this and can see the impact of the COVID-19 outbreak.<\/p>\n\n

Most of our investors know us well enough to know we\u2019ll find a way through like the time before this, but other investors don\u2019t know us\u00a0as<\/em>\u00a0well and rightly so have their concerns. And so it\u2019s very important for us, even at this most challenging time, to be fully transparent, even if it may feel counter-productive to do so.<\/p>\n\n

To that point, a few weeks ago, we invited our investors and board members to one of our company-wide virtual meetings where different teams in the company presented progress and results on a variety of remote work-related initiatives.<\/p>\n\n

It was a last-minute invitation, and, to be honest, I didn\u2019t know what people were going to present for this particular meeting or how our investors would react. But I trusted my teams to be honest and do a good job.<\/p>\n\n

This relatively small gesture completely blew our investors and board members away. They felt a part of the action and were amazed to see us proactively moving both quickly and smartly. They could really feel the momentum and dedication of our teams working to meet our new objectives and goals. And what was even more powerful was having them speak and share their own thoughts and feelings with the team as well.<\/p><\/blockquote>\n\n

I don\u2019t think I fully appreciated the impact of that decision to invite investors in on the call until later when I got everyone\u2019s feedback. So needless to say, I highly recommend inviting your investors to join one of your weekly company meetings and let them experience the dynamics and magic of your teams working together to make things happen.<\/p>\n\n

Being open with your customers increases confidence<\/strong><\/h3>\n\n

Because of this current crisis, we also extended this increased level of transparency to our customers. It was important for us to take the extra steps to reassure them we were in a position not only to survive but thrive \u2014 and we explained how and why.<\/p>\n\n

My co-founder Roy Mann and I\u00a0sent an email to our entire customer base<\/a>\u00a0\u2014 more than 100,000 teams and organizations \u2014 at the onset of the crisis sharing openly and honestly about how we were successfully adapting to the new realities the pandemic crisis had created.<\/p>\n\n

Our customers rely on our Work OS to run their processes, projects, and everyday work. We thought it was important to reach out to them to assure them that we weren\u2019t going anywhere. And, in fact, we were using this crisis period as a time to double-down on our efforts to be the platform companies turn to as their WFH solution.<\/p><\/blockquote>\n\n

As such, we let them know we were keeping up with our ambitious product development and growth goals. Beyond that, we even shared how much we had in cash reserves and let them know that we were still close to operational profitability despite the crisis in case there were any questions or concerns about our viability.<\/p>\n\n

We wanted our customers to feel safe and supported by us. And it\u2019s the actions and decisions you make today that your customers will remember and look back on.<\/p>\n\n

Maintaining trust is more important than ever<\/strong><\/h3>\n\n

Maintaining trust means maintaining transparency. And while fully and honestly sharing everything your company is facing is never easy, not doing so can quickly break the trust and confidence you\u2019ve worked so hard to build over time with your employees, your investors, and your customers.<\/p>\n\n

I recently wrote about\u00a0how to lead in this time of crisis<\/a><\/strong> pointing out that communicating often and candidly is a must. This new environment demands it, especially now when we have far less visibility overall with so many of us scattered far and wide.<\/p>\n\n

The expectation and demand for greater transparency are growing, and it\u2019s likely inevitable that it will soon become an industry norm. This is not something to fear. Rather it is something to be embraced \u2014 \u2014 now more than ever.<\/p>\n","protected":false},"excerpt":{"rendered":"

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