{"id":9004111222273054,"date":"2022-01-17T07:27:36","date_gmt":"2022-01-17T07:27:36","guid":{"rendered":"https:\/\/www.startupforstartup.com\/?post_type=blog&#038;p=9004111222273054"},"modified":"2022-01-18T10:09:53","modified_gmt":"2022-01-18T10:09:53","slug":"founding-a-company-with-my-brothers","status":"publish","type":"blog","link":"https:\/\/www.startupforstartup.com\/ww\/blog\/founding-a-company-with-my-brothers\/","title":{"rendered":"What I learned from founding a company with my brothers"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":9004111222273103,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Avishai Avrahami","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"what is it like being co-founders who are also brothers? Avishai Avrahami writes about managing a business with his family.","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_yoast_wpseo_focuskw_synonyms":"","aisum":"","author":"Avishai Abrahami","page-excerpt":"<p><span style=\"font-weight: 400\">As many people know, Wix was founded by my brother Nadav Abrahami, Giora Kaplan (Gig), and myself. But a far less known piece of trivia is that a few years later my third brother, Yoav, joined as well, and now we all work at Wix.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So what is it like being co-founders who are also brothers? We should probably start with what it's like being co-founders with someone in general.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Starting a company together is a joyous occasion - you're creating something new, something you hope will be great. But then, very quickly you have to face reality - you need to hire people, raise money, and deliver a product. This is all a lot of work, and naturally it brings with it a lot of stress.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Co-founders have a real relationship with each other that is akin to that of a family, but it's also a family that doesn't have enough money, and where someone else is wasting what money you do have (salaries, marketing, etc.). The relationship between you and your partner will be one of the most challenging relationships you will ever experience.<\/span><\/p>\n<p><span style=\"font-weight: 400\">To make it work:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">You really need to take care of your partner and love them.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">You need to know how to argue<\/span><span style=\"font-weight: 400\">.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">You need to know how to fight<\/span><span style=\"font-weight: 400\">.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">You must trust your partner blindly.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">You shouldn't be offended by your partner.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">You have to know your partner's shortcomings \u2013 so much so that it becomes an instinct<\/span><span style=\"font-weight: 400\">.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">You have to be able to forgive and make up, as soon as the day after the intrigue occurred, because you have no other choice - the company has to continue to operate and not be affected by it.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Plus, you really have to believe that your partners are brilliant! As the company grows, there will be a lot of responsibility in their hands, and if you don't trust them, it will never work.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>So how does all this translate into working with siblings?<\/b><\/p>\n<p><span style=\"font-weight: 400\">As teenagers you're always arguing, fighting, trusting, and learning how to forgive and share. It's very likely that with your siblings you already have all these qualities naturally, and these qualities are the ones that will allow you to work together as partners.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Not all siblings are like that. If you fight and you never forgive, then you probably can't work together. However, if you have a good relationship, you'll probably work well together. In many ways, a three-day trip with your family is a good simulation for creating a start-up.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For me it was very natural. I always say I grew up in a family where I'm the least intelligent - both my brothers and my parents are more intelligent than I am. I'm the eldest, and as an older brother you always have to manage your siblings and parents, which really helped me as a CEO. Because I mostly feel at home managing people who are smarter than me, the result is that Wix has an extremely smart management team. Also, the fact that my brothers are also at Wix just makes the company even more of a family.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">So let's say I convinced you that a sibling can be a great partner, but what can you do if you don't have any siblings? What if you started a company with friends?<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you have the right co-founders, even though they aren't your blood relatives, you'll find that after years of working together under pressure, after years of blind trust, they become your brothers (and sisters) in arms. Give it time and you will feel that just like in a war, the people you fight alongside every day will become your brothers and sisters.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Remember the following rules:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pick co-founders you think are brilliant.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">It's okay to fight.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">It's okay to argue.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">As long as you blindly trust your partners, never allow yourself to get insulted by them (at least, not for more than an hour).<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Forgive quickly.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Be sure to celebrate a lot.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">So yeah, me and my brothers have been working together for 14 years, and we love each other, and trust each other completely. I enjoy working with them, and maybe that's one of the main reasons Wix feels like one big family.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So if you, too, think your siblings are brilliant, more intelligent than you and you know how to argue with them and forgive, go for it.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Otherwise - look for your co-founder outside of home. That's because with the right one, regardless of blood, they'll eventually become your brother or sister.<\/span><\/p>\n<p><span style=\"font-weight: 400\">P.S. My wife also works at Wix, but that's a story for the next post.<\/span><\/p>\n","blog-lang":"English"},"homepage-strip-tag":[],"startup-stage":[],"main-taxonomy-mobile":[],"blog-lang":[669],"zoom-in-tag":[629,634],"event-status":[],"class_list":["post-9004111222273054","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-lang-english","zoom-in-tag-entrepreneurship-ww","zoom-in-tag-inspirational-ww"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v26.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What I learned from founding a company with my brothers | Startup for Startup<\/title>\n<meta name=\"description\" content=\"what is it like being co-founders who are also brothers? Avishai Avrahami writes about managing a business with his family.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.startupforstartup.com\/ww\/blog\/founding-a-company-with-my-brothers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What I learned from founding a company with my brothers\" \/>\n<meta property=\"og:description\" content=\"what is it like being co-founders who are also brothers? Avishai Avrahami writes about managing a business with his family.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.startupforstartup.com\/ww\/blog\/founding-a-company-with-my-brothers\/\" \/>\n<meta property=\"og:site_name\" content=\"Startup for Startup\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-18T10:09:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.startupforstartup.com\/wp-content\/uploads\/2021\/12\/kylo-FPZ8Lnn5Ws8-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.startupforstartup.com\/ww\/blog\/founding-a-company-with-my-brothers\/\",\"url\":\"https:\/\/www.startupforstartup.com\/ww\/blog\/founding-a-company-with-my-brothers\/\",\"name\":\"What I learned from founding a company with my brothers | Startup for Startup\",\"isPartOf\":{\"@id\":\"https:\/\/www.startupforstartup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.startupforstartup.com\/ww\/blog\/founding-a-company-with-my-brothers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.startupforstartup.com\/ww\/blog\/founding-a-company-with-my-brothers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.startupforstartup.com\/wp-content\/uploads\/2021\/12\/kylo-FPZ8Lnn5Ws8-unsplash-scaled.jpg\",\"datePublished\":\"2022-01-17T07:27:36+00:00\",\"dateModified\":\"2022-01-18T10:09:53+00:00\",\"description\":\"what is it like being co-founders who are also brothers? Avishai Avrahami writes about managing a business with his family.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.startupforstartup.com\/ww\/blog\/founding-a-company-with-my-brothers\/#breadcrumb\"},\"inLanguage\":\"en-Uk\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.startupforstartup.com\/ww\/blog\/founding-a-company-with-my-brothers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-Uk\",\"@id\":\"https:\/\/www.startupforstartup.com\/ww\/blog\/founding-a-company-with-my-brothers\/#primaryimage\",\"url\":\"https:\/\/www.startupforstartup.com\/wp-content\/uploads\/2021\/12\/kylo-FPZ8Lnn5Ws8-unsplash-scaled.jpg\",\"contentUrl\":\"https:\/\/www.startupforstartup.com\/wp-content\/uploads\/2021\/12\/kylo-FPZ8Lnn5Ws8-unsplash-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.startupforstartup.com\/ww\/blog\/founding-a-company-with-my-brothers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.startupforstartup.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What I learned from founding a company with my brothers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.startupforstartup.com\/#website\",\"url\":\"https:\/\/www.startupforstartup.com\/\",\"name\":\"Startup for Startup\",\"description\":\"Powered by monday.com\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.startupforstartup.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-Uk\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What I learned from founding a company with my brothers | Startup for Startup","description":"what is it like being co-founders who are also brothers? Avishai Avrahami writes about managing a business with his family.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.startupforstartup.com\/ww\/blog\/founding-a-company-with-my-brothers\/","og_locale":"en_US","og_type":"article","og_title":"What I learned from founding a company with my brothers","og_description":"what is it like being co-founders who are also brothers? Avishai Avrahami writes about managing a business with his family.","og_url":"https:\/\/www.startupforstartup.com\/ww\/blog\/founding-a-company-with-my-brothers\/","og_site_name":"Startup for Startup","article_modified_time":"2022-01-18T10:09:53+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.startupforstartup.com\/wp-content\/uploads\/2021\/12\/kylo-FPZ8Lnn5Ws8-unsplash-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.startupforstartup.com\/ww\/blog\/founding-a-company-with-my-brothers\/","url":"https:\/\/www.startupforstartup.com\/ww\/blog\/founding-a-company-with-my-brothers\/","name":"What I learned from founding a company with my brothers | Startup for Startup","isPartOf":{"@id":"https:\/\/www.startupforstartup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.startupforstartup.com\/ww\/blog\/founding-a-company-with-my-brothers\/#primaryimage"},"image":{"@id":"https:\/\/www.startupforstartup.com\/ww\/blog\/founding-a-company-with-my-brothers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.startupforstartup.com\/wp-content\/uploads\/2021\/12\/kylo-FPZ8Lnn5Ws8-unsplash-scaled.jpg","datePublished":"2022-01-17T07:27:36+00:00","dateModified":"2022-01-18T10:09:53+00:00","description":"what is it like being co-founders who are also brothers? Avishai Avrahami writes about managing a business with his family.","breadcrumb":{"@id":"https:\/\/www.startupforstartup.com\/ww\/blog\/founding-a-company-with-my-brothers\/#breadcrumb"},"inLanguage":"en-Uk","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.startupforstartup.com\/ww\/blog\/founding-a-company-with-my-brothers\/"]}]},{"@type":"ImageObject","inLanguage":"en-Uk","@id":"https:\/\/www.startupforstartup.com\/ww\/blog\/founding-a-company-with-my-brothers\/#primaryimage","url":"https:\/\/www.startupforstartup.com\/wp-content\/uploads\/2021\/12\/kylo-FPZ8Lnn5Ws8-unsplash-scaled.jpg","contentUrl":"https:\/\/www.startupforstartup.com\/wp-content\/uploads\/2021\/12\/kylo-FPZ8Lnn5Ws8-unsplash-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/www.startupforstartup.com\/ww\/blog\/founding-a-company-with-my-brothers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.startupforstartup.com\/blog\/"},{"@type":"ListItem","position":2,"name":"What I learned from founding a company with my brothers"}]},{"@type":"WebSite","@id":"https:\/\/www.startupforstartup.com\/#website","url":"https:\/\/www.startupforstartup.com\/","name":"Startup for Startup","description":"Powered by monday.com","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.startupforstartup.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-Uk"}]}},"_links":{"self":[{"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/blog\/9004111222273054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/media\/9004111222273103"}],"wp:attachment":[{"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/media?parent=9004111222273054"}],"wp:term":[{"taxonomy":"homepage-strip-tag","embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/homepage-strip-tag?post=9004111222273054"},{"taxonomy":"startup-stage","embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/startup-stage?post=9004111222273054"},{"taxonomy":"main-taxonomy-mobile","embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/main-taxonomy-mobile?post=9004111222273054"},{"taxonomy":"blog-lang","embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/blog-lang?post=9004111222273054"},{"taxonomy":"zoom-in-tag","embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/zoom-in-tag?post=9004111222273054"},{"taxonomy":"event-status","embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/event-status?post=9004111222273054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}