{"id":9004111222657828,"date":"2022-06-12T08:37:41","date_gmt":"2022-06-12T05:37:41","guid":{"rendered":"https:\/\/www.startupforstartup.com\/?post_type=blog&p=9004111222657828"},"modified":"2023-06-28T15:19:20","modified_gmt":"2023-06-28T12:19:20","slug":"how-to-succeed-with-cold-emails-and-generate-more-clients-for-your-business","status":"publish","type":"blog","link":"https:\/\/www.startupforstartup.com\/ww\/blog\/how-to-succeed-with-cold-emails-and-generate-more-clients-for-your-business\/","title":{"rendered":"How to succeed with cold emails and generate more clients for your business"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"cold emails","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Daniel Shnaider Discusses cold emailing best practices and how it can generate more clients for your business if done correctly","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"aisum":"","author":"Daniel Shnaider","page-excerpt":"

Cold mailing is sending emails to people who are not yet familiar with a company or brand. Distinctive feature: users do not give consent to receive <\/span>cold mailing emails.<\/span><\/p>\n

 <\/p>\n

There are rules, if followed, that this strategy will work, let's talk about it.<\/span><\/p>\n

\u00a01. <\/span>Make a portrait of the target audience according to several parameters:<\/span><\/p>\n

- who is your recipient: business area, position;<\/span><\/p>\n

- why should he agree to your proposal;<\/span><\/p>\n

- What problems can you solve?<\/span><\/p>\n

- what objections may arise;<\/span><\/p>\n

Based on this information, work out the semantic blocks that need to be included in the email: offer, product benefits, use cases, and terms of cooperation.<\/span><\/p>\n

 <\/p>\n

2. The second thing to pay attention to is the subject of the email. This is the first thing the recipient sees and what will be written there, he will either open your email or delete it or mark it as Spam.<\/span><\/p>\n

 <\/p>\n

IMPORTANT<\/strong>:\u00a0do not deceive people, do not write a topic that will not match the content. This will not bring results and you will become a regular spammer.<\/span><\/p>\n

 <\/p>\n

3. Email content.<\/span><\/p>\n

Write short, to the point. Structure your email. Put yourself in the place of the recipient of the email and offer him solutions to his problems.<\/span><\/p>\n

 <\/p>\n

4. Design.\u00a0<\/span><\/p>\n

Don't use too many different colors, or fonts, and don't include links or pictures.<\/span><\/p>\n

 <\/p>\n

5. Say what you want.<\/span><\/p>\n

Your emails should contain a call to action and a proposal that should be as concise and clear as possible. Keep in mind that your clients may be busy people who may receive dozens of emails a day. Save your and others time.<\/span><\/p>\n

 <\/p>\n

6. Address by name, indicate the name of the company or the position of the person. <\/span>Personalization\u00a0<\/span>increases the open rate of emails.<\/span><\/p>\n

 <\/p>\n

7. Add a closing PS<\/span><\/p>\n

The final PS in a cold email is a great way to show that you are a person and not just some faceless company trying to sell them something.<\/span><\/p>\n

It could be \"PS - we can help with that!\" or it could also be a personal touch, like \"PS: I hope you let us know what you think of our services.\"<\/span><\/p>\n

 <\/p>\n

How many follow-ups and why?<\/strong><\/p>\n

 <\/p>\n

The main problem with cold emails is ignoring our letters, which does not bring any effect as a result.<\/span><\/p>\n

Let's say you've developed a sales script and a commercial proposal. You have found a database of potential customers and sent them the first \"Introduction\" letter. And it would seem that you did everything right, but you did not get the expected result.<\/span><\/p>\n

What is the problem? Companies often refuse the first contact, and even the second and third. As\u00a0<\/span>studies<\/span><\/a>\u00a0show, to ensure the successful completion of the transaction, we need a fourth and fifth contact.<\/span><\/p>\n

 <\/p>\n

Only a few selling companies reach the fifth attempt, and they are often successful. The mere fact of contact does not guarantee sales, but with the right content and frequency of hits, you can achieve the coveted result.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Let's analyze the basic rules for using and writing follow-up emails:<\/b><\/p>\n

\u00a0<\/span><\/p>\n

1. After the presentation.<\/span><\/p>\n

 <\/p>\n

1-2 days after you presented your product in an \"Introduction\" letter or life, for example, at an exhibition or conference. Write a follow-up letter, for example, thanking you for your time or discussing the client's pain points.<\/span>
\n<\/span>Important!\u00a0 Add a call to action. The recipient must understand what you want from him<\/span><\/p>\n

\u00a0<\/span><\/p>\n

2. Extension of the shipping date.<\/span><\/p>\n

 <\/p>\n

This action is relevant when working with large companies, or when selling expensive products.<\/span>
\n<\/span>Since it is not always possible to contact the owner or director of the company directly, you need to take the time to familiarize the rest of the employees with the product. Give the client enough time to discuss the deal with the team.<\/span>
\n<\/span>Thus, the sales cycle is extended. Plan to send a follow-up email 4-5 days after your presentation.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

3. Lack of response.<\/span><\/p>\n

 <\/p>\n

It should be remembered that not everyone may be interested in your product, no matter how unpleasant it may sound. But there are still ways to reconnect. You can offer additional resources or even a discount on a product.<\/span>
\n<\/span>You can also ask if the offer still stands. Sometimes a simple question can spur the recipient into action. Try it, improvise.<\/span>
\n<\/span>Such a message can be sent about a week after the previous letter.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

4. Parting<\/span><\/p>\n

 <\/p>\n

If there was no response to your series of follow-up emails, then you should say goodbye to a potential client. The last email might be a message that you are removing him from your customer base or asking \"When is it convenient for you to chat?\"<\/span><\/p>\n

\u00a0\u00a0<\/span><\/p>\n

5. Remind yourself of context.<\/span><\/p>\n


\n<\/span>When writing a letter, you should assume that the person does not remember you or your offer. Try to unobtrusively and briefly recall where you met (for example, at an exhibition) or about the offer that you made in the first letter. Highlight moments so that the person remembers you.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

6. Image of an expert.<\/span><\/p>\n


\n<\/span>Remember that you are a professional. Your client is not.<\/span>
\n<\/span>Therefore, it is worth creating and maintaining the image of an expert so that the recipient has confidence in you.<\/span>
\n<\/span>Use terms that are specific to your industry.<\/span>
\n<\/span>Also, do not forget about literacy and readability. The letter should be easy to read and free of grammatical errors. One mistake can spoil your opinion of yourself.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

7. Choose the right time to send it.<\/span><\/p>\n


\n<\/span>To increase the speed of response to your letters, send emails during business hours, and be sure to check the recipient's time zone.<\/span>
\n<\/span>Also, pay attention to what days messages receive the maximum response. If you send a letter to corporate mail on Sunday, you will have very little chance of getting a quick response.<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

What are the technical things you need to have before starting cold emailing<\/strong><\/p>\n

 <\/p>\n

SPF, DKIM<\/b>, and <\/span>DMARC<\/b>\u00a0are the basic settings that you must make before starting email marketing, no matter which mailing service you choose. Without them, the letter will not be delivered to the client's mailbox or will end up in the \"Spam\" folder.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

SPF<\/b> and <\/span>DKIM<\/b> are <\/span>DNS<\/b> records, without which the message will most likely not be delivered or will end up in the \"Spam\" folder.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

The\u00a0<\/span>Domain Name System (DNS)<\/b>\u00a0is the Internet system for mapping literal names to numeric Internet Protocol (IP) addresses. For example, when a web address (URL) is entered into a browser, a DNS query is made to find out the IP address of the webserver associated with that name.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

DMARC<\/b>\u00a0is an algorithm of actions with your mailings if messages are found suspicious. All of these security elements are created as TXT, a DNS record type that allows textual information to be associated with a domain.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

SPF<\/b> confirms that the domain is not fake.<\/span><\/p>\n

Sender Policy Framework<\/b>\u00a0is an entry with a list of servers and IP addresses from which it is allowed to send messages on behalf of the domain. By setting up SPF, you inform the mail services that it was you who sent the letter. If the letter is sent from an IP or server that is not in the record, the provider will regard it as spam.<\/span><\/p>\n

To set up SPF, create a text record of the servers from which you send mailings. Settings are made in the domain hosting control panel.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

DKIM<\/b> improves the sender's reputation.<\/span><\/p>\n

DKIM (Domain Keys Identified Mail)<\/b>\u00a0is an email verification technology that can be used to identify fake emails. DKIM adds a digital signature to the letter. Thanks to it, mail providers can verify that the message was sent from the specified domain.<\/span><\/p>\n

DKIM<\/b> works like this: the letter contains encrypted data about who sent the letter and when. The postal provider receives this data along with the letter. The provider decrypts them using the public key posted on the domain from which the letter was sent. The public key is placed in the DNS record in the TXT field.<\/span>
\n<\/span>If the data match, it means that this is an honest sender, the letter can be passed to the \"Inbox\". If not - a fraudster, the letter is sent to \"Spam\".<\/span><\/p>\n


\n<\/span>DMARC<\/b> specifies the verification algorithm.<\/span><\/p>\n

Domain-based Message Authentication, Reporting & Conformance (DMARC)<\/b>\u00a0is an email sender authentication policy based on DKIM and SPF protocols. This policy determines how the recipient's mail server should process incoming messages if the sender's address could not be identified.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

You define the algorithm yourself. There are three options:<\/span><\/p>\n

- nothing to do;<\/span>
\n<\/span>- mark as spam;<\/span>
\n<\/span>- reject.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

For DMARC to work, you first need to configure SPF and DKIM signatures on letters. Upon receipt of a message, the postal provider checks the SPF and DKIM for correctness and compliance with the domain. If the check fails, then your domain's DMARC policy takes effect. After verification, reports are sent to you.<\/span><\/p>\n

 <\/p>\n

How to increase your open and reply rates?<\/span><\/p>\n

 <\/p>\n

Increasing your Open Rate does not guarantee you a successful deal, but it is one of the most important indicators in sending cold emails.<\/span><\/p>\n

It's a good idea to regularly monitor spam and deliverability metrics in postmasters. The lower the spam rate, the higher the Open Rate.<\/span><\/p>\n

Consider the basic and simple ways to increase the Open Rate of emails:<\/span><\/p>\n

 <\/p>\n

Sender avatar<\/b><\/p>\n

The avatar is clearly associated with the company or person. It helps to see your letter, to distinguish it from others, and therefore affects the open rate. Not all mailers and applications display avatars, but if the functionality of the mail provider allows you to do this, then you should not neglect this possibility.<\/span><\/p>\n

 <\/p>\n

Name and email of the sender<\/b><\/p>\n

Most surveys show that when users receive emails from real people, users are more likely to open and read them. The name increases the Open Rate by 35%.<\/span><\/p>\n

Do not use long names, they may not fit in the field provided for them (especially on mobile devices)<\/span><\/p>\n

 <\/p>\n

Letter subject<\/b><\/p>\n

47% of people open emails based on a subject line. Therefore, you need to pay special attention to the subject of the letter: length, text, emoji.<\/span><\/p>\n

The most opened topic length is 61-70 characters.<\/span><\/p>\n

Do not use special characters, capslock and check the text for typos. Good manners: uppercase and lowercase letters in appropriate places.<\/span><\/p>\n

The subject line should be clear and relevant to the content of the email, without being deceptive. important words<\/span><\/p>\n

- to the beginning. Communication begins with the subject of the letter, so it should evoke emotions.<\/span><\/p>\n

 <\/p>\n

Appeal<\/b><\/p>\n

Addressing a person by name also affects the open rate of the mailing list. The subscriber's name can be specified both in the subject line and in the body of the email. If you don't know the name, refer to the position or feature of your target audience, such as \"Dear Entrepreneur\".<\/span><\/p>\n

 <\/p>\n

Reactivation of \"sleepers\"<\/b><\/p>\n

There will always be those who do not open letters, so your task is to identify inactive subscribers.<\/span><\/p>\n

Choose a reactivation strategy. Your task is to determine how to return interest in the newsletter:<\/span><\/p>\n