{"id":9004111225912140,"date":"2023-04-20T09:38:30","date_gmt":"2023-04-20T09:38:30","guid":{"rendered":"https:\/\/www.startupforstartup.com\/?post_type=blog&#038;p=9004111225912140"},"modified":"2023-05-15T11:27:10","modified_gmt":"2023-05-15T11:27:10","slug":"10-tips-for-early-stage-startup-pitch-meetings-2","status":"publish","type":"blog","link":"https:\/\/www.startupforstartup.com\/ww\/blog\/10-tips-for-early-stage-startup-pitch-meetings-2\/","title":{"rendered":"My insights on runway planning"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":9004111225913354,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Runway","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"How to plan your startup cash burn management, and runaway? 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As often happens nowadays, the conversation usually shifts to <\/span><span style=\"font-weight: 400\">fundraising, <strong>cash burn management, and runaway<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Many venture capital funds have a <\/span><span style=\"font-weight: 400\">rule of thumb saying that the raised funds should suffice for 24 months, and some even <\/span><span style=\"font-weight: 400\">go as far as 30 months. I *kind* of agree, but my advice is to bear in mind that this is<\/span><\/p>\n<p><span style=\"font-weight: 400\">only a rule of thumb and not holy scripture.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The founders (and the investors, if there are any) need to agree on the next company <\/span><span style=\"font-weight: 400\">goal that will place it in a good position (be it additional fundraising or profitability). The <\/span><span style=\"font-weight: 400\">goal can be incomes, number of users, partnerships, etc. depending on the type of <\/span><span style=\"font-weight: 400\">company and GTM, but all parties need to agree on it. Once the goal is set, it is <\/span><span style=\"font-weight: 400\">possible to make the relevant calculations and to build a budget that will bring the <\/span><span style=\"font-weight: 400\">company to that goal.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The budget determines the fundraising sum according to the <\/span><span style=\"font-weight: 400\">\u201cGoldilocks principle\u201d <\/span><span style=\"font-weight: 400\">(yes, <\/span><span style=\"font-weight: 400\">the girl from the children's story about the three bears). This is especially important <\/span><span style=\"font-weight: 400\">when determining the Goldilocks Zone - you can raise more funds or less funds based <\/span><span style=\"font-weight: 400\">on considerations such as valuation, market status, and quality of investors, but if you <\/span><span style=\"font-weight: 400\">deviate significantly, it will be harder for you to survive and thrive.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Many would say - <strong>why not raise significantly more funds than the budget if we can?<\/strong> You <\/span><span style=\"font-weight: 400\">need to remember that fundraising affects the behavior of the company. Once you raise <\/span><span style=\"font-weight: 400\">funds far beyond the budget, you are more likely to exceed it and burn cash. There is a <\/span><span style=\"font-weight: 400\">fear that you will recruit a lot more people than you actually need and a year later you <\/span><span style=\"font-weight: 400\">will discover that you are behind your goals and you will need to tighten the belt, which <\/span><span style=\"font-weight: 400\">is the opposite of being hunky-dory. If you don't raise enough funds, you will depend <\/span><span style=\"font-weight: 400\">heavily on the market conditions and on immaculate execution of your plans (which <\/span><span style=\"font-weight: 400\">rarely happens). <\/span><\/p>\n<p><span style=\"font-weight: 400\">I experienced this in 2008 and I don't wish anyone the ordeal of seeing <\/span><span style=\"font-weight: 400\">revenues and signed contracts disappearing, and having investors who were willing to <\/span><span style=\"font-weight: 400\">take a gamble during a period of crisis evaporate just when you need them the most.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Having to fire a significant part of the company because there is no money for salaries <\/span><span style=\"font-weight: 400\">and having to cut salaries for the rest is an especially painful experience.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Your ability to build a budget is instrumental in avoiding such difficult situations, or at <\/span><span style=\"font-weight: 400\">least, considerably lowering the risk. Nothing can replace experience when it comes to <\/span><span style=\"font-weight: 400\">this.\u00a0 <strong>If\u00a0 this\u00a0 is\u00a0 your\u00a0 first\u00a0 time \u00a0 planning \u00a0 a\u00a0 budget<\/strong>,\u00a0 don't\u00a0 try\u00a0 doing\u00a0 it\u00a0 alone.\u00a0 Hire\u00a0 a <\/span><span style=\"font-weight: 400\">professional who has witnessed dozens of start-ups, consult other more seasoned <\/span><span style=\"font-weight: 400\">founders, and remember that many clich\u00e9s carry more than a grain of truth.<\/span><\/p>\n<p><span style=\"font-weight: 400\">* Not everything is under your control - global crisis periods might slow down progress <\/span><span style=\"font-weight: 400\">for months or even years<\/span><\/p>\n<p><span style=\"font-weight: 400\">* In most stages of company development, there are more questions than answers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Leave considerable margins of error for making changes and getting out from local <\/span><span style=\"font-weight: 400\">failures. It is important to remember that at least one, and sometimes all, of the following <\/span><span style=\"font-weight: 400\">will occur:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 16px;font-weight: 400\">Building the (right) product will take longer than planned<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 16px;font-weight: 400\">Hiring employees will take longer than planned<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 16px;font-weight: 400\">Employee onboarding will take longer than planned - especially <\/span>sales people<\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 16px;font-weight: 400\">Identifying your customers and finding the PMF will take longer <\/span>than planned<\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 16px;font-weight: 400\">Correct pricing will take longer than planned<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 16px;font-weight: 400\">Fundraising will take longer than planned<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">*There are things that my partners and I always forget when making a budget such as <\/span><span style=\"font-weight: 400\">flights, company activities, hiring costs, administrative functions, and so on - even what <\/span><span style=\"font-weight: 400\">you don't plan for has an affect, so you need to bear in mind that there will be quite a<\/span><\/p>\n<p><span style=\"font-weight: 400\">few unexpected expenses and try to find ways to limit other expenses in order to avoid <\/span><span style=\"font-weight: 400\">exceeding the budget.<\/span><\/p>\n<p><span style=\"font-weight: 400\">On the other hand, sometimes everything goes according to plan or even better than <\/span><span style=\"font-weight: 400\">planned (this happened to us at our previous company - Demisto). In this case, don't be <\/span><span style=\"font-weight: 400\">afraid to change plans, to start fundraising earlier, and to advance faster than planned.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Be attentive to what is happening in the real world and remember that this is the <\/span><span style=\"font-weight: 400\">advantage of being a start-up - the ability to move quickly and change plans.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In any case, it is very important to update both investors and employees in real-time and <\/span><span style=\"font-weight: 400\">not to suddenly drop changes on them during a quarterly board meeting or a gathering <\/span><span style=\"font-weight: 400\">of the entire company. The same applies to good news (\u201cour revenues are bigger than <\/span><span style=\"font-weight: 400\">our goals\u201d) - such news lift everybody's spirits - but also to disappointments - it is always <\/span><span style=\"font-weight: 400\">better to be in control even when bad news need to be delivered. In my experience, <\/span><span style=\"font-weight: 400\">both good investors and employees are willing to go out of their way even during <\/span><span style=\"font-weight: 400\">hardships, if we as mangers act with transparency.<\/span><\/p>\n<p><span style=\"font-weight: 400\">During good macro periods, it is quite possible that venture capital funds will request <\/span><span style=\"font-weight: 400\">you to go preemptive even if you still haven't reached the fundraising goals that you set <\/span><span style=\"font-weight: 400\">for yourselves. I recommend that you consider these requests seriously, based on the <\/span><span style=\"font-weight: 400\">quality of the funds. You never know how long the good times will last. Such an event is <\/span><span style=\"font-weight: 400\">an opportunity to reconsider the budget and goals in order to capitalize on opportunities, <\/span><span style=\"font-weight: 400\">but as stated earlier, it is better not to go over your head but instead plan based on <\/span><span style=\"font-weight: 400\">achievable goals.<\/span><\/p>\n<p><span style=\"font-weight: 400\">To conclude, don't regard the length of the runway and the budget as technical and <\/span><span style=\"font-weight: 400\">dreary issues. Despite having many things in common, each company is unique in its <\/span><span style=\"font-weight: 400\">own way, and its considerations affect the budget and fundraising. Correct budget <\/span><span style=\"font-weight: 400\">management and alertness to changes can make the journey much easier, and, with a <\/span><span style=\"font-weight: 400\">bit of luck, even more enjoyable.<\/span><\/p>\n<p>&nbsp;<\/p>\n","blog-lang":"English"},"homepage-strip-tag":[],"startup-stage":[],"main-taxonomy-mobile":[],"blog-lang":[669],"zoom-in-tag":[629,631],"event-status":[],"class_list":["post-9004111225912140","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-lang-english","zoom-in-tag-entrepreneurship-ww","zoom-in-tag-fundraising-ww"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v26.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>My insights on runway planning | Startup for Startup<\/title>\n<meta name=\"description\" content=\"How to plan your startup cash burn management, and runaway? 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