{"id":4579,"date":"2020-08-13T11:49:54","date_gmt":"2020-08-13T11:49:54","guid":{"rendered":"https:\/\/www.startupforstartup.com\/founders-column\/moran-price\/"},"modified":"2021-12-15T11:20:54","modified_gmt":"2021-12-15T11:20:54","slug":"moran-price","status":"publish","type":"founders-column","link":"https:\/\/www.startupforstartup.com\/ww\/founders-column\/moran-price\/","title":{"rendered":"“Invest all your energy and resources in one coherent path – this is the only way to turn your idea into something huge.”"},"content":{"rendered":"\n

1. What is a daily habit you love doing?<\/strong><\/h2>\n\n\n\n

I love watching the sunset from my balcony. Now that the sunset in Israel is almost at 20:00, I manage to watch it almost on a daily basis. Those few minutes of shift from day to night emphasize the essence of time and of constant change<\/strong>, but also help me to slow down and reflect for a moment.<\/p>\n\n\n\n

2. What piece of advice would you give yourself when you started? What advice would you ignore?<\/strong><\/h2>\n\n\n\n

Always listen to your instincts and don\u2019t try to satisfy anyone<\/strong>. It\u2019s important to listen to other opinions but eventually, only you know what\u2019s right for you.<\/p>\n\n\n\n

When I did my MBA we were taught to diversify risk. I think that as an entrepreneur, you <\/strong>cannot diversify too much – in order to succeed you have to invest all your energy and resources in one coherent path<\/strong> because this is the only way to turn it into something huge.<\/p>\n\n\n\n

3. What piece of content (book\/podcast\/Ted Talk) is your favorite or has influenced your life?<\/strong><\/h2>\n\n\n\n

I am <\/strong>very much inspired by people who<\/strong> managed to reach great achievements although they faced limiting conditions<\/strong> and an unsupportive environment. \u201cHidden Figures\u201d<\/strong> by Margot Lee Shetterly<\/a> tells the story of 3 \u201ccomputers\u201d (back when computers were actually human) that were working at NASA in the \u201860s and had a key role in the first space missions. As black ladies, they had to fight for the very basic rights that we now take for granted and yet managed to push the boundaries of technology<\/strong> and to solve complex problems that no one has solved before them.<\/p>\n\n\n\n

4. What is the most valuable investment (time, money or energy etc.) that you\u2019ve ever made?<\/strong><\/h2>\n\n\n\n

Every hour I spend with my family and friends<\/strong>, and most of all with my kids is valuable and recharging. At work, the most rewarding investment is in young team members that grow into great experts, managers, and leaders.<\/strong><\/p>\n\n\n\n

5. Is there a quote, mantra or message you live your life by and that you resonate with? It can be someone else’s as well.<\/strong><\/h2>\n\n\n\n

There is a quote by Shimon Peres that I really like  \u2013 \u201cPeople who have no fantasies, do not make fantastic things”. Innovation is born from those strange ideas that everyone thinks wouldn\u2019t work<\/strong>.<\/p>\n\n\n\n

6. What helps you stay motivated on good and hard days?<\/strong><\/h2>\n\n\n\n

First, we are doing something meaningful in order to protect the environment and to <\/strong>keep this planet sustainable for the next generations. This mega task is always driving me forward.
<\/strong>
Second, we are a part of an amazing and quickly evolving electrification ecosystem. This ecosystem consists of enthusiastic people from huge corporations, small startups and research institutes around the world, all working hard to shift the world of transportation and mobility to clean energy solutions, <\/strong>and this common goal is a huge driving force. <\/p>\n\n\n\n

7. What are you passionate about other than managing your own company? <\/strong><\/h2>\n\n\n\n

I’m passionate about art, and especially the impressionists who changed the history of modern art. I’m also very interested in education and society and meeting people from different cultures and find the common denominator as human beings<\/strong>. <\/p>\n\n\n\n

I am also passionate about wine, as it takes patience, knowledge, accuracy, and luck, to reach the perfect result<\/strong>, and the most ancient ingredients of the world \u2013 sun, water, and soil – are reflected in the end product.

*See Avi Eyal, Founder of Entr\u00e9e Capital’s answers <\/a>and how he enjoys his passion for art.<\/em><\/p>\n\n\n\n

8. What have you recently thrown away or released from your life that made a positive impact and why?<\/strong><\/h2>\n\n\n\n

In recent months we were all forced to give away many habits and to get used to a different reality. I was forced \u2013 like everyone else \u2013 to reduce consumption and to reduce travel. I learned to manage with less, to improvise, to find the positive aspects of staying in one place, and not to take anything for granted<\/strong>. <\/p>\n\n\n\n

9. Share a failure you have experienced and what you learned from it.<\/strong><\/h2>\n\n\n\n

There were certain market segments that first looked very appealing but turned out to be unsustainable or not ready for adopting new technologies. Luckily those lessons were short, but I learned that before we engage our resources and adjust plans we must validate the market need and market fit. <\/strong>I also learned that validation can be achieved only by ongoing interaction with the market<\/strong>, because in reality, the customer needs may be very different from the ones you would think of as a solution provider.  <\/p>\n\n\n\n

10. If you could have anyone in the world answer these questions who would it be and why?<\/strong><\/h2>\n\n\n\n

Angela Merkel \u2013 one of the most influential and inspirational leaders in the world, who manages to keep humble and human<\/strong>. I would be happy to learn what drives her to face the huge challenges she has taken upon herself.<\/p>\n","protected":false},"excerpt":{"rendered":"

1. What is a daily habit you love doing? I love watching the sunset from my balcony. Now that the sunset in Israel is almost at 20:00, I manage to watch it almost on a daily basis. Those few minutes of shift from day to night emphasize the essence of time and of constant change, […]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Moran Price answers 10 Questions | Startup for Startup","_yoast_wpseo_metadesc":"Moran Price shares with us her passions, her failures, and what motivates herher. 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