{"id":4692,"date":"2020-05-21T15:23:25","date_gmt":"2020-05-21T15:23:25","guid":{"rendered":"https:\/\/www.startupforstartup.com\/founders-column\/adi-azaria\/"},"modified":"2021-12-15T11:24:58","modified_gmt":"2021-12-15T11:24:58","slug":"adi-azaria","status":"publish","type":"founders-column","link":"https:\/\/www.startupforstartup.com\/ww\/founders-column\/adi-azaria\/","title":{"rendered":"“Try To Fail Every Day – Give Yourself Small Tasks That Feel Crazy Or Impossible.”"},"content":{"rendered":"\n

1. What is a daily habit you love doing?<\/strong><\/h2>\n\n\n\n

During the past few years, I have found myself under a lot of stress – it comes with the job. So after placing my kids at school every morning, I go to Hilton beach in Tel-Aviv and meditate for 15-30 minutes. It changed my life. My stress levels ceased to exist. <\/strong>It\u2019s funny – you take a step back for half an hour and \u2018do nothing\u2019, and lots of things get solved.

I\u2019ve also continued meditating during the COVID-19 crisis. In my mindset I’m a growth hacker, so I tend to look at things in a very positive way. <\/strong>My wife and I understood that everything will be closed and working from home will be challenging since we have a tiny home. So we decided to tell the kids we are going for a \u201ccorona vacation\u201d<\/strong>, and rented a beautiful house up north. It was isolated in the middle of the forest, so I’ve had lots of time to meditate – even more than usual.

I saw lots of benefits in working from home – just to be able to have the lunch break with your spouse instead of your colleagues makes a totally different day.<\/strong> As a result, we asked all our employees to take one day off each week and work from home once things get back to normal, so they can work in a less stressful environment.<\/p>\n\n\n\n

\"\"
Adi and Workiz Co-Founders.<\/figcaption><\/figure><\/div>\n\n\n\n

2. What piece of advice would you give yourself when you started? What advice would you ignore?<\/strong><\/h2>\n\n\n\n

The first advice would be to read much more – <\/strong>specifically professional books. 20 years ago, when I first started a company, I was lazy and didn\u2019t read as much as I do today. These days i\u2019m doing a mix – I believe that even reading a romance or a thriller would help you solve things in your day to day lives.<\/strong> You need to go deeper in what you do, so focus on your main goal – whether sales, marketing or anything else – but do cover that with other topics like negotiation skills, managing companies etc. 

I would also tell myself to try not to listen to everybody, and work with your hunch.<\/strong> Everybody has an opinion, you need to know which one to address and which one to ignore.  <\/p>\n\n\n\n

3. What piece of content (book\/podcast\/Ted Talk) is your favorite or has influenced your life?<\/strong><\/h2>\n\n\n\n

Loonshots<\/a> by Safi Bahcall.<\/strong> It tells the story of all the great inventions in our lives and the \u2018lunatic\u2019 people who invented them. Without them, our life would be completely different today.<\/strong> It is one of the best books I read in the past few years.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

4. What is the most valuable investment (time, money or energy etc.) that you\u2019ve ever made?<\/strong><\/h2>\n\n\n\n

Taking paternity leave.<\/strong> When my younger son was born, I switched with my wife, paused everything and took two months off. I did nothing but spend time with him. I feel that I know him and what he feels even without speaking.<\/strong> I can\u2019t compare this to what women feel after carrying a baby for nine months, but I can definitely relate to how you \u2018feel it in your stomach\u2019 when they are sick, when they miss something, when they express love\u2026 It is a relationship I would even pay for and take with my first born as well. It is the best investment I made in my life.<\/strong> <\/p>\n\n\n\n

5. Is there a quote, mantra or message you live your life by and that you resonate with? It can be someone else’s as well.<\/strong><\/h2>\n\n\n\n

Failures are definitely the milestones for success<\/strong>. I \u2018try\u2019 to fail at least once a day – I welcome it and I learn from it. I feel much smarter, stronger, and better from each small failure that comes my way. Give yourself small tasks every day that feel crazy or impossible.<\/strong> For example, try giving customer support without saying you\u2019re the CEO and make sure you can help them. You can learn from every experience you put yourself in. 

Success is easy, so in our company we try to reflect more on our failures. It makes people feel that failure is not such a bad thing, and it\u2019s actually a good habit to fail from time to time in order to be better.<\/strong>

I also try to say \u2018Yes\u2019 to almost everything. Anything I can squeeze into my schedule, I do. <\/strong>As I am trying to fail, I also aim for a small \u2018win\u2019 every day – even smiling to someone on the street and getting a smile back.<\/p>\n\n\n\n

6. What helps you stay motivated on good and hard days?<\/strong><\/h2>\n\n\n\n

A simple recipe: Love what you do<\/strong>. If you really love what you do it does not matter. Business is just like relationships – even if you get into a fight, you still stay there. There are good days and bad days. So as long as you love what you do, it\u2019s easy.<\/p>\n\n\n\n

7. What are you passionate about other than managing your own company? <\/strong><\/h2>\n\n\n\n

Growing people<\/strong>. I love helping people to grow and be better versions of themselves. I mentor about 100 startups globally and that is my passion. I try to get a glimpse of what they do and give one or two tips for how they can get better. I\u2019m no genius, of course, I’m just sharing my experience. 

It makes me happy and I try implementing this experience in my workplace and company as well. We work on personal OKRs (Objective and Key Results). We have employees who want to learn Japanese, learn to play the piano or even buy a house. We give 2 hours a week on the calendar that are your own, on working hours to pursue your passions<\/strong>. We set a goal and every two weeks we sit and ask \u201cwhat did you do in the last two weeks in order to progress? If you didn\u2019t do it, why not? How can we make it happen?\u201d – it creates a huge effect on our lives.<\/p>\n\n\n\n

\"\"
An 18 layered acrylic painting of Steve Jobs by Adi.<\/figcaption><\/figure><\/div>\n\n\n\n

8. What have you recently thrown away or released from your life that made a positive impact and why?<\/strong><\/h2>\n\n\n\n

I\u2019m a minimalist. I have only what I need so throwing something would probably have a major effect on me. <\/strong>Up until six years ago I was a big spender. Then I watched a show on Netflix called \u2018Minimalism\u2019 and decided to make that shift and \u2018reinvent\u2019 our house. My house is about 54 square meters so we really have to think about every space. Instead of walls we have closets in between the rooms, and if you sit in the kitchen you can reach everything you need from your seat. I don\u2019t need too much in my life to be honest. Reducing my carbon footprint to the minimum makes me feel good so that\u2019s what I do.<\/p>\n\n\n\n

9. Share a failure you have experienced and what you learned from it.<\/strong><\/h2>\n\n\n\n

There are so many. I was not good at school or university. I was very mediocre yet given all the opportunities to succeed – I was simply too lazy<\/strong>. This is my biggest failure and I should have reflected on why I\u2019m not fully focused. Today I know that I can listen much better than I can read or see. If I close my eyes and just listen, I can remember every single thing I’m being told. So looking back I would tell little Didi – \u201cstart listening, close your eyes and everything will be better\u201d.<\/p>\n\n\n\n

10. If you could have anyone in the world answer these questions who would it be and why?<\/strong><\/h2>\n\n\n\n

Nikola Tesla, one of the greatest inventors. He changed the world without even knowing it.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

1. What is a daily habit you love doing? During the past few years, I have found myself under a lot of stress – it comes with the job. So after placing my kids at school every morning, I go to Hilton beach in Tel-Aviv and meditate for 15-30 minutes. It changed my life. My […]<\/p>\n","protected":false},"featured_media":3007,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Adi Azaria answers 10 Questions | Startup for Startup","_yoast_wpseo_metadesc":"Adi is the CEO of Workiz and previously the Co-founder of Sisense, he shares with us daily habits and best investments. Click here to read.","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"startup-stage":[],"main-taxonomy-mobile":[],"zoom-in-tag":[634],"founder-language":[535],"class_list":["post-4692","founders-column","type-founders-column","status-publish","has-post-thumbnail","hentry","zoom-in-tag-inspirational-ww","founder-language-english_ww"],"acf":[],"yoast_head":"\nAdi Azaria answers 10 Questions | Startup for Startup<\/title>\n<meta name=\"description\" content=\"Adi is the CEO of Workiz and previously the Co-founder of Sisense, he shares with us daily habits and best investments. Click here to read.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.startupforstartup.com\/founders-column\/adi-azaria\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""Try To Fail Every Day - Give Yourself Small Tasks That Feel Crazy Or Impossible."\" \/>\n<meta property=\"og:description\" content=\"Adi is the CEO of Workiz and previously the Co-founder of Sisense, he shares with us daily habits and best investments. Click here to read.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.startupforstartup.com\/founders-column\/adi-azaria\/\" \/>\n<meta property=\"og:site_name\" content=\"Startup for Startup\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-15T11:24:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.startupforstartup.com\/wp-content\/uploads\/2020\/05\/adi_round.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1551\" \/>\n\t<meta property=\"og:image:height\" content=\"1551\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.startupforstartup.com\/founders-column\/adi-azaria\/\",\"url\":\"https:\/\/www.startupforstartup.com\/founders-column\/adi-azaria\/\",\"name\":\"Adi Azaria answers 10 Questions | Startup for Startup\",\"isPartOf\":{\"@id\":\"https:\/\/www.startupforstartup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.startupforstartup.com\/founders-column\/adi-azaria\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.startupforstartup.com\/founders-column\/adi-azaria\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.startupforstartup.com\/wp-content\/uploads\/2020\/05\/adi_round.png\",\"datePublished\":\"2020-05-21T15:23:25+00:00\",\"dateModified\":\"2021-12-15T11:24:58+00:00\",\"description\":\"Adi is the CEO of Workiz and previously the Co-founder of Sisense, he shares with us daily habits and best investments. Click here to read.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.startupforstartup.com\/founders-column\/adi-azaria\/#breadcrumb\"},\"inLanguage\":\"en-Uk\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.startupforstartup.com\/founders-column\/adi-azaria\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-Uk\",\"@id\":\"https:\/\/www.startupforstartup.com\/founders-column\/adi-azaria\/#primaryimage\",\"url\":\"https:\/\/www.startupforstartup.com\/wp-content\/uploads\/2020\/05\/adi_round.png\",\"contentUrl\":\"https:\/\/www.startupforstartup.com\/wp-content\/uploads\/2020\/05\/adi_round.png\",\"width\":1551,\"height\":1551},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.startupforstartup.com\/founders-column\/adi-azaria\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Founders\u2019 Column\",\"item\":\"https:\/\/www.startupforstartup.com\/founders-column\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\""Try To Fail Every Day – Give Yourself Small Tasks That Feel Crazy Or Impossible."\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.startupforstartup.com\/#website\",\"url\":\"https:\/\/www.startupforstartup.com\/\",\"name\":\"Startup for Startup\",\"description\":\"Powered by monday.com\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.startupforstartup.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-Uk\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Adi Azaria answers 10 Questions | Startup for Startup","description":"Adi is the CEO of Workiz and previously the Co-founder of Sisense, he shares with us daily habits and best investments. Click here to read.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.startupforstartup.com\/founders-column\/adi-azaria\/","og_locale":"en_US","og_type":"article","og_title":"\"Try To Fail Every Day - Give Yourself Small Tasks That Feel Crazy Or Impossible.\"","og_description":"Adi is the CEO of Workiz and previously the Co-founder of Sisense, he shares with us daily habits and best investments. Click here to read.","og_url":"https:\/\/www.startupforstartup.com\/founders-column\/adi-azaria\/","og_site_name":"Startup for Startup","article_modified_time":"2021-12-15T11:24:58+00:00","og_image":[{"width":1551,"height":1551,"url":"https:\/\/www.startupforstartup.com\/wp-content\/uploads\/2020\/05\/adi_round.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.startupforstartup.com\/founders-column\/adi-azaria\/","url":"https:\/\/www.startupforstartup.com\/founders-column\/adi-azaria\/","name":"Adi Azaria answers 10 Questions | Startup for Startup","isPartOf":{"@id":"https:\/\/www.startupforstartup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.startupforstartup.com\/founders-column\/adi-azaria\/#primaryimage"},"image":{"@id":"https:\/\/www.startupforstartup.com\/founders-column\/adi-azaria\/#primaryimage"},"thumbnailUrl":"https:\/\/www.startupforstartup.com\/wp-content\/uploads\/2020\/05\/adi_round.png","datePublished":"2020-05-21T15:23:25+00:00","dateModified":"2021-12-15T11:24:58+00:00","description":"Adi is the CEO of Workiz and previously the Co-founder of Sisense, he shares with us daily habits and best investments. Click here to read.","breadcrumb":{"@id":"https:\/\/www.startupforstartup.com\/founders-column\/adi-azaria\/#breadcrumb"},"inLanguage":"en-Uk","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.startupforstartup.com\/founders-column\/adi-azaria\/"]}]},{"@type":"ImageObject","inLanguage":"en-Uk","@id":"https:\/\/www.startupforstartup.com\/founders-column\/adi-azaria\/#primaryimage","url":"https:\/\/www.startupforstartup.com\/wp-content\/uploads\/2020\/05\/adi_round.png","contentUrl":"https:\/\/www.startupforstartup.com\/wp-content\/uploads\/2020\/05\/adi_round.png","width":1551,"height":1551},{"@type":"BreadcrumbList","@id":"https:\/\/www.startupforstartup.com\/founders-column\/adi-azaria\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Founders\u2019 Column","item":"https:\/\/www.startupforstartup.com\/founders-column\/"},{"@type":"ListItem","position":2,"name":""Try To Fail Every Day – Give Yourself Small Tasks That Feel Crazy Or Impossible.""}]},{"@type":"WebSite","@id":"https:\/\/www.startupforstartup.com\/#website","url":"https:\/\/www.startupforstartup.com\/","name":"Startup for Startup","description":"Powered by monday.com","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.startupforstartup.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-Uk"}]}},"_links":{"self":[{"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/founders-column\/4692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/founders-column"}],"about":[{"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/types\/founders-column"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/media\/3007"}],"wp:attachment":[{"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/media?parent=4692"}],"wp:term":[{"taxonomy":"startup-stage","embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/startup-stage?post=4692"},{"taxonomy":"main-taxonomy-mobile","embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/main-taxonomy-mobile?post=4692"},{"taxonomy":"zoom-in-tag","embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/zoom-in-tag?post=4692"},{"taxonomy":"founder-language","embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/founder-language?post=4692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}