{"id":4343,"date":"2020-11-11T08:34:00","date_gmt":"2020-11-11T08:34:00","guid":{"rendered":"https:\/\/www.startupforstartup.com\/partnerships-01-how-to-leverage-company-values-to-create-channel-alignment\/"},"modified":"2024-04-07T14:43:19","modified_gmt":"2024-04-07T11:43:19","slug":"partnerships-01-how-to-leverage-company-values-to-create-channel-alignment","status":"publish","type":"post","link":"https:\/\/www.startupforstartup.com\/ww\/partnerships-01-how-to-leverage-company-values-to-create-channel-alignment\/","title":{"rendered":"SFS Talks: Leveraging company values to create channel alignment"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This episode was recorded especially for the upcoming Unplugged: Partnerships event, coming up on November 18th.&nbsp;<strong><a href=\"https:\/\/www.startupforstartup.com\/past-events\/unplugged-partnerships\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here<\/a><\/strong>&nbsp;to register and to find more details about the event.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How to create channel alignment, and how can we use our internal work culture to create better partnerships?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2020, the Partnerships department at monday.com tripled in size. We added the department less than three years ago, and already more business partners &#8211; external companies or salespeople &#8211; offer our platform than monday.com\u2019s Sales department.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So how can we make sure our external partners are aligned with our brand and product just as every other employee at the company?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a special episode recorded ahead of the upcoming Unplugged: Partnerships event, we are talking to Asaf Fradkin, Head of Partnerships and Business Development, and Dror Spindel, Director for Latin America at monday.com. 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