{"id":4367,"date":"2018-12-30T20:19:58","date_gmt":"2018-12-30T20:19:58","guid":{"rendered":"https:\/\/www.startupforstartup.com\/pr-for-startups-whats-it-all-about-3\/"},"modified":"2022-01-03T16:09:50","modified_gmt":"2022-01-03T16:09:50","slug":"pr-for-startups-whats-it-all-about-3","status":"publish","type":"post","link":"https:\/\/www.startupforstartup.com\/ww\/pr-for-startups-whats-it-all-about-3\/","title":{"rendered":"SFS Talks: PR for Startups – What’s It All About?"},"content":{"rendered":"\n

Leah Walters<\/a><\/strong>, Head of Communications at monday.com walked us through the challenges of doing PR for startups and why communication is essential to success. <\/p>\n\n\n\n

We discussed how to get the right message out, the difference between Israeli and foreign press and why not all news is good news.<\/p>\n\n\n\n

We also dug into monday.com<\/a>\u2019s current NYC billboard campaign and how its effect is being measured.<\/p>\n","protected":false},"excerpt":{"rendered":"

Leah Walters, Head of Communications at monday.com walked us through the challenges of doing PR for startups and why communication is essential to success.<\/p>\n","protected":false},"author":3,"featured_media":2566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Startup for Startup Podcast: PR for Startups \u2013 What\u2019s It All About?","_yoast_wpseo_metadesc":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[405,412],"tags":[],"are-you-looking-job":[],"average-check-size":[],"field-of-business":[],"have-worked-in-high-tech-company":[],"homepage-strip-tag":[],"i-will-not-advertise-my-business":[],"person-type":[],"startup-stage-im-not-from-field":[],"type-of-help-n":[],"who-do-you-invest-in":[],"job-options":[],"type-of-help":[],"connection-type":[],"round-invest":[],"capitals":[],"roles":[],"areas-of-expertise":[],"insight-tag":[],"startup-stage":[],"main-taxonomy-mobile":[],"podcast-language":[],"zoom-in-tag":[632,636],"class_list":["post-4367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-ww","category-podcast-ww","zoom-in-tag-growth-ww","zoom-in-tag-marketing-ww"],"acf":[],"yoast_head":"\nStartup for Startup Podcast: PR for Startups \u2013 What\u2019s It All About?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.startupforstartup.com\/pr-for-startups-whats-it-all-about-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SFS Talks: PR for Startups - What's It All About?\" \/>\n<meta property=\"og:description\" content=\"Leah Walters, Head of Communications at monday.com walked us through the challenges of doing PR for startups and why communication is essential to success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.startupforstartup.com\/pr-for-startups-whats-it-all-about-3\/\" \/>\n<meta property=\"og:site_name\" content=\"Startup for Startup\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-30T20:19:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-03T16:09:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.startupforstartup.com\/wp-content\/uploads\/2020\/03\/SFS-Generic.png\" \/>\n\t<meta property=\"og:image:width\" content=\"312\" \/>\n\t<meta property=\"og:image:height\" content=\"312\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dror Adi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.startupforstartup.com\/pr-for-startups-whats-it-all-about-3\/\",\"url\":\"https:\/\/www.startupforstartup.com\/pr-for-startups-whats-it-all-about-3\/\",\"name\":\"Startup for Startup Podcast: PR for Startups \u2013 What\u2019s It All About?\",\"isPartOf\":{\"@id\":\"https:\/\/www.startupforstartup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.startupforstartup.com\/pr-for-startups-whats-it-all-about-3\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.startupforstartup.com\/pr-for-startups-whats-it-all-about-3\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.startupforstartup.com\/wp-content\/uploads\/2020\/03\/SFS-Generic.png\",\"datePublished\":\"2018-12-30T20:19:58+00:00\",\"dateModified\":\"2022-01-03T16:09:50+00:00\",\"author\":{\"@id\":\"https:\/\/www.startupforstartup.com\/#\/schema\/person\/845fc6fbfe1c9382dcc6624c8a0a7c17\"},\"inLanguage\":\"en-Uk\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.startupforstartup.com\/pr-for-startups-whats-it-all-about-3\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-Uk\",\"@id\":\"https:\/\/www.startupforstartup.com\/pr-for-startups-whats-it-all-about-3\/#primaryimage\",\"url\":\"https:\/\/www.startupforstartup.com\/wp-content\/uploads\/2020\/03\/SFS-Generic.png\",\"contentUrl\":\"https:\/\/www.startupforstartup.com\/wp-content\/uploads\/2020\/03\/SFS-Generic.png\",\"width\":312,\"height\":312},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.startupforstartup.com\/#website\",\"url\":\"https:\/\/www.startupforstartup.com\/\",\"name\":\"Startup for Startup\",\"description\":\"Powered by monday.com\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.startupforstartup.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-Uk\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.startupforstartup.com\/#\/schema\/person\/845fc6fbfe1c9382dcc6624c8a0a7c17\",\"name\":\"Dror Adi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-Uk\",\"@id\":\"https:\/\/www.startupforstartup.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocI3FGIfCAP87a5ybnCml4yzArtv-M8Ua404uN7J8KZz9SSB=s96-c\",\"contentUrl\":\"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocI3FGIfCAP87a5ybnCml4yzArtv-M8Ua404uN7J8KZz9SSB=s96-c\",\"caption\":\"Dror Adi\"},\"sameAs\":[\"http:\/\/monday.com\"],\"url\":\"https:\/\/www.startupforstartup.com\/ww\/author\/lior\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Startup for Startup Podcast: PR for Startups \u2013 What\u2019s It All About?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.startupforstartup.com\/pr-for-startups-whats-it-all-about-3\/","og_locale":"en_US","og_type":"article","og_title":"SFS Talks: PR for Startups - What's It All About?","og_description":"Leah Walters, Head of Communications at monday.com walked us through the challenges of doing PR for startups and why communication is essential to success.","og_url":"https:\/\/www.startupforstartup.com\/pr-for-startups-whats-it-all-about-3\/","og_site_name":"Startup for Startup","article_published_time":"2018-12-30T20:19:58+00:00","article_modified_time":"2022-01-03T16:09:50+00:00","og_image":[{"width":312,"height":312,"url":"https:\/\/www.startupforstartup.com\/wp-content\/uploads\/2020\/03\/SFS-Generic.png","type":"image\/png"}],"author":"Dror Adi","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.startupforstartup.com\/pr-for-startups-whats-it-all-about-3\/","url":"https:\/\/www.startupforstartup.com\/pr-for-startups-whats-it-all-about-3\/","name":"Startup for Startup Podcast: PR for Startups \u2013 What\u2019s It All About?","isPartOf":{"@id":"https:\/\/www.startupforstartup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.startupforstartup.com\/pr-for-startups-whats-it-all-about-3\/#primaryimage"},"image":{"@id":"https:\/\/www.startupforstartup.com\/pr-for-startups-whats-it-all-about-3\/#primaryimage"},"thumbnailUrl":"https:\/\/www.startupforstartup.com\/wp-content\/uploads\/2020\/03\/SFS-Generic.png","datePublished":"2018-12-30T20:19:58+00:00","dateModified":"2022-01-03T16:09:50+00:00","author":{"@id":"https:\/\/www.startupforstartup.com\/#\/schema\/person\/845fc6fbfe1c9382dcc6624c8a0a7c17"},"inLanguage":"en-Uk","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.startupforstartup.com\/pr-for-startups-whats-it-all-about-3\/"]}]},{"@type":"ImageObject","inLanguage":"en-Uk","@id":"https:\/\/www.startupforstartup.com\/pr-for-startups-whats-it-all-about-3\/#primaryimage","url":"https:\/\/www.startupforstartup.com\/wp-content\/uploads\/2020\/03\/SFS-Generic.png","contentUrl":"https:\/\/www.startupforstartup.com\/wp-content\/uploads\/2020\/03\/SFS-Generic.png","width":312,"height":312},{"@type":"WebSite","@id":"https:\/\/www.startupforstartup.com\/#website","url":"https:\/\/www.startupforstartup.com\/","name":"Startup for Startup","description":"Powered by monday.com","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.startupforstartup.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-Uk"},{"@type":"Person","@id":"https:\/\/www.startupforstartup.com\/#\/schema\/person\/845fc6fbfe1c9382dcc6624c8a0a7c17","name":"Dror Adi","image":{"@type":"ImageObject","inLanguage":"en-Uk","@id":"https:\/\/www.startupforstartup.com\/#\/schema\/person\/image\/","url":"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocI3FGIfCAP87a5ybnCml4yzArtv-M8Ua404uN7J8KZz9SSB=s96-c","contentUrl":"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocI3FGIfCAP87a5ybnCml4yzArtv-M8Ua404uN7J8KZz9SSB=s96-c","caption":"Dror Adi"},"sameAs":["http:\/\/monday.com"],"url":"https:\/\/www.startupforstartup.com\/ww\/author\/lior\/"}]}},"_links":{"self":[{"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/posts\/4367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/comments?post=4367"}],"version-history":[{"count":0,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/posts\/4367\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/media\/2566"}],"wp:attachment":[{"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/media?parent=4367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/categories?post=4367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/tags?post=4367"},{"taxonomy":"are-you-looking-job","embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/are-you-looking-job?post=4367"},{"taxonomy":"average-check-size","embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/average-check-size?post=4367"},{"taxonomy":"field-of-business","embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/field-of-business?post=4367"},{"taxonomy":"have-worked-in-high-tech-company","embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/have-worked-in-high-tech-company?post=4367"},{"taxonomy":"homepage-strip-tag","embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/homepage-strip-tag?post=4367"},{"taxonomy":"i-will-not-advertise-my-business","embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/i-will-not-advertise-my-business?post=4367"},{"taxonomy":"person-type","embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/person-type?post=4367"},{"taxonomy":"startup-stage-im-not-from-field","embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/startup-stage-im-not-from-field?post=4367"},{"taxonomy":"type-of-help-n","embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/type-of-help-n?post=4367"},{"taxonomy":"who-do-you-invest-in","embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/who-do-you-invest-in?post=4367"},{"taxonomy":"job-options","embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/job-options?post=4367"},{"taxonomy":"type-of-help","embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/type-of-help?post=4367"},{"taxonomy":"connection-type","embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/connection-type?post=4367"},{"taxonomy":"round-invest","embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/round-invest?post=4367"},{"taxonomy":"capitals","embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/capitals?post=4367"},{"taxonomy":"roles","embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/roles?post=4367"},{"taxonomy":"areas-of-expertise","embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/areas-of-expertise?post=4367"},{"taxonomy":"insight-tag","embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/insight-tag?post=4367"},{"taxonomy":"startup-stage","embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/startup-stage?post=4367"},{"taxonomy":"main-taxonomy-mobile","embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/main-taxonomy-mobile?post=4367"},{"taxonomy":"podcast-language","embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/podcast-language?post=4367"},{"taxonomy":"zoom-in-tag","embeddable":true,"href":"https:\/\/www.startupforstartup.com\/ww\/wp-json\/wp\/v2\/zoom-in-tag?post=4367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}