{"id":5220,"date":"2020-12-22T15:26:01","date_gmt":"2020-12-22T15:26:01","guid":{"rendered":"https:\/\/www.startupforstartup.com\/69-aligning-the-product-client-facing-teams\/"},"modified":"2024-04-09T11:46:44","modified_gmt":"2024-04-09T08:46:44","slug":"69-aligning-the-product-client-facing-teams","status":"publish","type":"post","link":"https:\/\/www.startupforstartup.com\/ww\/69-aligning-the-product-client-facing-teams\/","title":{"rendered":"SFS Talks: Aligning the Product &#038; client-facing teams"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Product and Sales are two departments that are traditionally at odds. While sales reps request certain features in the product to close a deal, the product managers work according to a pre-defined roadmap. Even though both of the departments aim for the company\u2019s success, they usually see different ways to get there. This miscommunication can eventually cost the company a lot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So how do you align the sales and product departments? How do you build processes that improve workflows between departments? And why having a shared KPI isn\u2019t enough for both parties&#8217; success?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This week we are talking to Leah Bauman, Product Alignment Manager, and Nir Goldstein, VP of EMEA &amp; APAC Sales at monday.com, who will share the process of creating and defining the new role of Product Alignment, the challenges in creating a bridge between potential customers needs and the product roadmap, and how having a dedicated owner for a process already generated more than 2$ million dollars in the past year, and made many customers happier.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We share the process of creating the new role of Product Alignment, and discuss how to create better communication between the Product and the client facing teams.<br \/>\nGuests: Leah Bauman and Nir Goldstein.<\/p>\n","protected":false},"author":3,"featured_media":5155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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src=\"https:\/\/omny.fm\/shows\/startup-for-startup-english\/aligning-the-product-client-facing-teams-english\/embed?style=artwork\" width=\"100%\" height=\"180\" frameborder=\"0\" title=\"Aligning the Product & client facing teams\"><\/iframe>","episode_date":"","duration":"39:31","top-border-color":"#FFCC00","english_title":"96: Aligning the Product & client facing teams","hebrew_title":"96: \u05d1\u05e0\u05d9\u05d9\u05ea \u05d2\u05e9\u05e8 \u05d1\u05d9\u05df \u05d4\u05e4\u05e8\u05d5\u05d3\u05e7\u05d8 \u05dc\u05de\u05d7\u05dc\u05e7\u05d5\u05ea \u05e9\u05e2\u05d5\u05d1\u05d3\u05d5\u05ea \u05de\u05d5\u05dc \u05dc\u05e7\u05d5\u05d7\u05d5\u05ea (English)","hebrew_content":"<p><span style=\"font-weight: 400;\">\u05d0\u05d9\u05da \u05d9\u05d5\u05e6\u05e8\u05d9\u05dd \u05e9\u05d9\u05ea\u05d5\u05e3 \u05e4\u05e2\u05d5\u05dc\u05d4 \u05d1\u05d9\u05df \u05e6\u05d5\u05d5\u05ea\u05d9 \u05d4\u05de\u05db\u05d9\u05e8\u05d5\u05ea \u05d5\u05d4\u05de\u05d5\u05e6\u05e8? \u05d1\u05d0\u05d9\u05dc\u05d5 \u05ea\u05d4\u05dc\u05d9\u05db\u05d9 \u05e2\u05d1\u05d5\u05d3\u05d4 \u05e0\u05d9\u05ea\u05df \u05dc\u05d4\u05e9\u05ea\u05de\u05e9 \u05db\u05d3\u05d9 \u05dc\u05ea\u05d0\u05dd \u05d1\u05d9\u05df \u05d4\u05e6\u05d5\u05d5\u05ea\u05d9\u05dd? \u05d5\u05dc\u05de\u05d4 \u05d4\u05d2\u05d3\u05e8\u05d4 \u05e9\u05dc \u05de\u05d8\u05e8\u05d9\u05e7\u05d5\u05ea \u05de\u05e9\u05d5\u05ea\u05e4\u05d5\u05ea \u05dc\u05e9\u05e0\u05d9 \u05d4\u05e6\u05d3\u05d3\u05d9\u05dd \u05d6\u05d4 \u05dc\u05d0 \u05ea\u05de\u05d9\u05d3 \u05de\u05e1\u05e4\u05d9\u05e7?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u05e6\u05d5\u05d5\u05ea\u05d9 \u05d4\u05de\u05d5\u05e6\u05e8 \u05d5\u05d4\u05de\u05db\u05d9\u05e8\u05d5\u05ea \u05d4\u05dd \u05dc\u05e8\u05d5\u05d1 \u05db\u05de\u05d5 \u05e9\u05e0\u05d9 \u05e7\u05d5\u05d5\u05d9\u05dd \u05de\u05e7\u05d1\u05d9\u05dc\u05d9\u05dd &#8211; \u05dc\u05de\u05e8\u05d5\u05ea \u05e9\u05db\u05dc \u05d0\u05d7\u05d3 \u05de\u05d4\u05e6\u05d5\u05d5\u05ea\u05d9\u05dd \u05de\u05db\u05d5\u05d5\u05df \u05dc\u05d4\u05e6\u05dc\u05d7\u05ea \u05d4\u05d7\u05d1\u05e8\u05d4, \u05d9\u05e9 \u05dc\u05d4\u05dd \u05d3\u05e8\u05db\u05d9\u05dd \u05e9\u05d5\u05e0\u05d5\u05ea \u05de\u05d0\u05d5\u05d3 \u05dc\u05d4\u05d2\u05d9\u05e2 \u05dc\u05e9\u05dd. \u05d1\u05d6\u05de\u05df \u05e9\u05d0\u05e0\u05e9\u05d9 \u05de\u05db\u05d9\u05e8\u05d5\u05ea \u05d0\u05d5 \u05e9\u05d9\u05e8\u05d5\u05ea \u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05de\u05e2\u05dc\u05d9\u05dd \u05d1\u05e7\u05e9\u05d5\u05ea \u05dc\u05e4\u05d9\u05e6\u05f3\u05e8\u05d9\u05dd \u05e1\u05e4\u05e6\u05d9\u05e4\u05d9\u05d9\u05dd \u05e9\u05d4\u05dd \u05e6\u05e8\u05d9\u05db\u05d9\u05dd \u05d1\u05e9\u05d1\u05d9\u05dc \u05dc\u05e1\u05d2\u05d5\u05e8 \u05e2\u05e1\u05e7\u05d4, \u05d0\u05e0\u05e9\u05d9 \u05d4\u05e4\u05e8\u05d5\u05d3\u05e7\u05d8 \u05e2\u05d5\u05d1\u05d3\u05d9\u05dd \u05dc\u05e4\u05d9 roadmap \u05d1\u05e8\u05d5\u05e8 \u05e9\u05d4\u05d5\u05d2\u05d3\u05e8 \u05de\u05e8\u05d0\u05e9. \u05d7\u05d5\u05e1\u05e8 \u05d4\u05ea\u05e7\u05e9\u05d5\u05e8\u05ea \u05d4\u05d6\u05d4 \u05d1\u05d9\u05df \u05d4\u05e6\u05d5\u05d5\u05ea\u05d9\u05dd \u05d9\u05d5\u05e6\u05e8 \u05e4\u05e2\u05e8 \u05d2\u05d3\u05d5\u05dc &#8211; \u05e9\u05d1\u05d2\u05dc\u05dc\u05d5 \u05d4\u05d7\u05d1\u05e8\u05d4 \u05d9\u05db\u05d5\u05dc\u05d4 \u05dc\u05e4\u05e1\u05e4\u05e1 \u05d4\u05d6\u05d3\u05de\u05e0\u05d5\u05d9\u05d5\u05ea \u05de\u05e9\u05de\u05e2\u05d5\u05ea\u05d9\u05d5\u05ea \u05de\u05d5\u05dc \u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05e7\u05d9\u05d9\u05de\u05d9\u05dd \u05d0\u05d5 \u05e4\u05d5\u05d8\u05e0\u05e6\u05d9\u05d0\u05dc\u05d9\u05d9\u05dd.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u05d4\u05e9\u05d1\u05d5\u05e2 \u05d0\u05e0\u05d7\u05e0\u05d5 \u05de\u05d3\u05d1\u05e8\u05d9\u05dd \u05e2\u05dd \u05dc\u05d0\u05d4 \u05d1\u05d0\u05d5\u05de\u05df, <\/span><span style=\"font-weight: 400;\">Product Alignment Manager, \u05d5\u05e0\u05d9\u05e8 \u05d2\u05d5\u05dc\u05d3\u05e9\u05d8\u05d9\u05d9\u05df, VP of EMEA &amp; APAC Sales \u05d1\u05de\u05d0\u05e0\u05d3\u05d9\u05d9.\u05e7\u05d5\u05dd, \u05e9\u05de\u05e9\u05ea\u05e4\u05d9\u05dd \u05d0\u05d9\u05da \u05e0\u05d5\u05e6\u05e8 \u05ea\u05e4\u05e7\u05d9\u05d3 \u05d7\u05d3\u05e9 \u05d1\u05d7\u05d1\u05e8\u05d4 &#8211; Product Alignment. \u05dc\u05d0\u05d4 \u05d5\u05e0\u05d9\u05e8 \u05de\u05d3\u05d1\u05e8\u05d9\u05dd \u05e2\u05dc \u05d4\u05d0\u05ea\u05d2\u05e8\u05d9\u05dd \u05e9\u05d1\u05e0\u05e1\u05d9\u05d5\u05e0\u05d5\u05ea \u05dc\u05d2\u05e9\u05e8 \u05d1\u05d9\u05df \u05e6\u05e8\u05db\u05d9 \u05d4\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05dc-roadmap \u05e9\u05dc \u05d4\u05de\u05d5\u05e6\u05e8, \u05d5\u05de\u05e1\u05e4\u05e8\u05d9\u05dd \u05d0\u05d9\u05da \u05d4\u05e2\u05d5\u05d1\u05d3\u05d4 \u05e9\u05d9\u05e9 owner \u05dc\u05ea\u05d4\u05dc\u05d9\u05da \u05d4\u05d6\u05d4 \u05db\u05d1\u05e8 \u05d4\u05e6\u05dc\u05d9\u05d7\u05d4 \u05dc\u05d4\u05db\u05e0\u05d9\u05e1 \u05dc\u05d7\u05d1\u05e8\u05d4 \u05e9\u05e0\u05d9 \u05de\u05d9\u05dc\u05d9\u05d5\u05df \u05d3\u05d5\u05dc\u05e8 \u05d1\u05e9\u05e0\u05d4 \u05d4\u05d7\u05d5\u05dc\u05e4\u05ea, \u05d5\u05d4\u05e4\u05db\u05d4 \u05d4\u05de\u05d5\u05df \u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05dc\u05de\u05e8\u05d5\u05e6\u05d9\u05dd \u05d9\u05d5\u05ea\u05e8.<\/span><\/p>\n"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SFS Talks: Aligning the Product &amp; client-facing teams | Startup for Startup<\/title>\n<meta name=\"description\" content=\"Aligning the Product &amp; client facing teams - We share the process of creating the new role of Product Alignment, and discuss how to create better communication between the Product and the client facing teams.Guests: Leah Bauman and Nir Goldstein.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.startupforstartup.com\/ww\/69-aligning-the-product-client-facing-teams\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SFS Talks: Aligning the Product &amp; client-facing teams\" \/>\n<meta property=\"og:description\" content=\"Aligning the Product &amp; client facing teams - We share the process of creating the new role of Product Alignment, and discuss how to create better communication between the Product and the client facing teams.Guests: Leah Bauman and Nir Goldstein.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.startupforstartup.com\/ww\/69-aligning-the-product-client-facing-teams\/\" \/>\n<meta property=\"og:site_name\" content=\"Startup for Startup\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-22T15:26:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-09T08:46:44+00:00\" 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