{"id":9004111227005091,"date":"2023-06-28T16:21:45","date_gmt":"2023-06-28T13:21:45","guid":{"rendered":"https:\/\/www.startupforstartup.com\/?p=9004111227005091"},"modified":"2023-07-27T15:33:36","modified_gmt":"2023-07-27T12:33:36","slug":"213-how-we-went-from-near-closure-to-becoming-a-unicorn-joe-thomas-ceo-loom%ef%bf%bc%ef%bf%bc","status":"publish","type":"post","link":"https:\/\/www.startupforstartup.com\/ww\/213-how-we-went-from-near-closure-to-becoming-a-unicorn-joe-thomas-ceo-loom%ef%bf%bc%ef%bf%bc\/","title":{"rendered":"How we went from near closure to becoming a unicorn (Joe Thomas, CEO, Loom)"},"content":{"rendered":"\n<p><strong>How do you build a product that people will want to share with each other? What do you do when you have two weeks left until your runway ends? How do you know that pivot is the right thing for your startup? <\/strong><strong><br><\/strong><strong><br><\/strong><strong><br><\/strong>In 2015, Joe Thomas and his two co-founders had a meeting where each brought three ideas for a startup. The next eight months they dedicated to trying to develop one of the ideas &#8211; a video-based product for customer feedback. But their startup wasn\u2019t growing as fast as they would have liked, and they reached a point where they had only two weeks left until the end of their runway. But then, on the verge of having to close their startup,&nbsp; they made a pivot that saved the company.<br><br>This week on Startup for Startup &#8211; Global, Darya Wertheim talks to Joe about Loom\u2019s journey from crisis to triumph. 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