{"id":9004111227404115,"date":"2021-09-13T09:12:12","date_gmt":"2021-09-13T09:12:12","guid":{"rendered":"https:\/\/dev2s.wpengine.com\/?p=9004111222020273"},"modified":"2021-09-13T09:12:12","modified_gmt":"2021-09-13T09:12:12","slug":"rethinking-incentives-for-sales-reps","status":"publish","type":"post","link":"https:\/\/www.startupforstartup.com\/ww\/rethinking-incentives-for-sales-reps\/","title":{"rendered":"Rethinking Incentives for Sales Reps"},"content":{"rendered":"\n<p>When thinking about salespeople&#8217;s salary &#8211; we know that it comes with commissions aside. For years we\u2019ve known that this is the way to get the most out of your salespeople. Lately, <a href=\"https:\/\/dev2s.wpengine.com\/ww\/blog\/why-no-commission-has-worked-for-monday-com-and-me\/\" target=\"_blank\" rel=\"noreferrer noopener\">this assumption has been undermined<\/a>. The rise of behavioral economics studies, alongside companies that reconsidered their incentives, led to <a href=\"https:\/\/dev2s.wpengine.com\/ww\/blog\/getting-sold-on-a-sales-team\/\" target=\"_blank\" rel=\"noreferrer noopener\">different approaches<\/a> that can change dramatically not only the way we think about compensation in the sales world, but also about incentives in general.<\/p>\n\n\n\n<p>We talked with a VP Sales, a recruiter, a sales rep and a behavioral economics researcher. Together we looked into the issue of incentives, understood the logic behind different incentives\u2019 approaches, realized the impact on recruiting efforts, heard what science discovered about it recently, and wondered how to choose incentives\u2019 model.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Commissions are an inseparable part of a salesperson\u2019s job. Is that so?<\/p>\n","protected":false},"author":9,"featured_media":9004111227404181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"When thinking about salespeople's salary - we know that it comes with commissions aside. Recent studies imply that there might be better approaches. 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Recent studies imply that there might be better approaches. LISTEN NOW\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.startupforstartup.com\/ww\/rethinking-incentives-for-sales-reps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rethinking Incentives for Sales Reps\" \/>\n<meta property=\"og:description\" content=\"When thinking about salespeople&#039;s salary - we know that it comes with commissions aside. Recent studies imply that there might be better approaches. 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