SFS Talks: Aligning the Product & client-facing teams

December 22nd, 2020

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Choose the app and hit the “Follow” 

Choose the App and hit the "Follow"

Product and Sales are two departments that are traditionally at odds. While sales reps request certain features in the product to close a deal, the product managers work according to a pre-defined roadmap. Even though both of the departments aim for the company’s success, they usually see different ways to get there. This miscommunication can eventually cost the company a lot.

So how do you align the sales and product departments? How do you build processes that improve workflows between departments? And why having a shared KPI isn’t enough for both parties’ success?

This week we are talking to Leah Bauman, Product Alignment Manager, and Nir Goldstein, VP of EMEA & APAC Sales at monday.com, who will share the process of creating and defining the new role of Product Alignment, the challenges in creating a bridge between potential customers needs and the product roadmap, and how having a dedicated owner for a process already generated more than 2$ million dollars in the past year, and made many customers happier.


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