Looking to relaunch your brand? Follow these 3 crucial steps

Cracking The Funnel and Improving Conversion: Practical Guide (Part 1)

Mastering presentations: 10 tips to captivate any audience

How I Built a Marketing System Within My First 90 Days of My Job

The Secret Handshake between marketing and sales

SFS Talks: PR for Startups - What's It All About?

Leah Walters, Head of Communications at monday.com walked us through the challenges of doing PR for startups and why communication is essential to success.

How to Produce Content that People will Want to Consume

The content we consume has changed drastically in recent years. It’s much more visual, much shorter, and much more direct. The product that most exemplifies the way we’ve grown accustomed to consuming content is the Story: short, precise, and once we’ve exhausted it, an easy tap of the finger will skip to the next one. …

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Four Insights into Performance Marketing We Learned Along the Way

These days, Performance Marketing is the most basic tool for reaching customers for your product. However, it is also a relatively new tool – our paradigms are constantly changing, and there are things you have to learn the hard way before mastering it. Here are several insights we’ve reached after making quite a few mistakes …

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From in-person to exclusively online: How to run an online event successfully

We hosted our first-ever live podcast ״Unplugged: Leading by KPIs״ back in December of 2019 in Tel Aviv and it was a huge success – with 280 attendees we earned a ranking of 4.2 out of 5 according to the feedback form we sent our guests.  We learned a lot of lessons along the way …

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