How do you build a product that people will want to share with each other? What do you do when you have two weeks left until your runway ends? How do you know that pivot is the right thing for your startup?


In 2015, Joe Thomas and his two co-founders had a meeting where each brought three ideas for a startup. The next eight months they dedicated to trying to develop one of the ideas – a video-based product for customer feedback. But their startup wasn’t growing as fast as they would have liked, and they reached a point where they had only two weeks left until the end of their runway. But then, on the verge of having to close their startup,  they made a pivot that saved the company.

This week on Startup for Startup – Global, Darya Wertheim talks to Joe about Loom’s journey from crisis to triumph. Joe shares the mistakes they made in founding Loom, the questions that led them and allowed them to make the right pivot, and the challenges they faced along the way.