Zoom In Tag: Marketing

Going the Direct (Marketing) Route

Most B2B products require a middleman to explain their use. That’s why they use traditional long-term B2B marketing methods such as conferences, roadshows, and demonstrations. Methods that are less measurable than direct marketing and their return on investment (ROI) is slow at best. monday.com was founded with the goal of creating a self-explanatory B2B product …

Going the Direct (Marketing) Route Read More »