Zoom In Tag: Basics
How to Produce Content that People will Want to Consume
The content we consume has changed drastically in recent years. It’s much more visual, much shorter, and much more direct. The product that most exemplifies the way we’ve grown accustomed to consuming content is the Story: short, precise, and once we’ve exhausted it, an easy tap of the finger will skip to the next one. …
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Four Insights into Performance Marketing We Learned Along the Way
These days, Performance Marketing is the most basic tool for reaching customers for your product. However, it is also a relatively new tool – our paradigms are constantly changing, and there are things you have to learn the hard way before mastering it. Here are several insights we’ve reached after making quite a few mistakes …
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5 Inspiring Ted Talks suggested by founders we interviewed
“Make Your Bed – Little things that can change your life” by Admiral William H. McRaven Avi Eyal, Partner at Entree Capital, recommended this inspirational speech by Admiral William H. McRaven, who was a Navy seal for thirty-seven years and commanded at every level. He speaks about why making your bed in the army is …
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Founders Column Survey: The key habits that make successful founders
Every week we send the same list of questions to a different founder from companies of all sizes, and feature them in our Founders Column. Each week we get new answers, insights, perspectives, and tips on how we all can shine a bit brighter. We heard 25 founder stories and were inspired by each one …
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Recap: Starting a Partnership Program
Asaf Fradkin and Barak Zigdon share the most important things to know when starting a partnership program, and best practices for building the first relationships.
The ABC’s of A/B Testing
Imagine you have a product that you want to tweak and improve. That being said, you’re not sure…
