“The most basic and humane way to convey messages is to tell a story. That’s why it’s something that every designer, product person, or anyone who gives a presentation needs to know – how to convey our message in the simplest, easiest way that will make people want to learn more. The essence of storytelling is to connect people to emotions, and that is our role as designers.” (Rotem Wiseman)

In the first episode of our Design mini-series, we’re talking about storytelling, or how to convey a message, through motion. In this field we’re using the term “bridge” a lot: we often want to convey a message that is difficult to put into words, so we use motion to bridge the gap that words cannot express.

This week we chose to focus on the process of video creation about “monday 2.0” which was an initiative we launched in February 2020. This process required a bridging process since it was something that was much easier to explain visually than textually.

This week we are joined by Rotem Weissman, Head of Design, and Sagie Huberman, Motion Design Team Leader at monday.com. Sagie and Rotem go over our video creation process in the company and explain how storytelling helps us design with simplicity in motion. They focus on questions such as – to what extent does a 5-second video have an impact on a potential user? What is the Loop Principal? And what should be defined first – the message or the story itself? (hint: the answer isn’t always so clear 🙂