This week, Kfir Lippman, monday.com’s Head of Finance, shared how financial planning and cashflow control helps you grow faster and opens doors.

We spoke about TROI and how to calculate your financials around it. Kfir talked to us about the importance of a business plan in the early days of a company and the pros and cons of loans vs. investments.

Together, we faced the gap between plans and reality while anointing cash (once again) asking.