How do we market a non-physical product? How to build a funnel for every process? And how to make sure the most relevant people click our ad?
First episode in our foundation series about Performance Marketing – a series in which we discuss basic terms and principles from the digital marketing world, to allow you to speak this technological ‘language’ fluently and approach every process with the right background. Whether you are new to this world or want to deepen your understanding in this language – this series is for you.
In the first episode, Lior Krengel and Roy Mann started from the basis of online performance marketing – They explain how to make the target audience, banner, landing page, and product work together, how much money is needed to start implementing marketing principles and share what we learned from an ad we published and brought many sign ups – but zero paying customers.
More episodes from our foundations series :