How do you calculate churn? And do high or low churn rates exist?
Nobody likes to see how many customers are leaving their product. But still, it’s not something you can avoid. This metric is not just an investor-favorite, but it is also something you need to measure to understand if your customers are truly getting value from your product.
In the 5th Foundations episode, Lior Krengel and Eran Zinman talk about the metric we all love to hate (thank you Lior for the catch phrase) – Churn, which helps us measure how many subscribers leave our services in a certain timeframe. Lior and Eran talk about the different factors you should take into consideration when calculating this metric, and explain what the difference is between churn and net retention.