In the next episode of our Simple Design Mini-Series we are talking about something that sounds pretty simple at first: why is it so important to understand the problem in every project?
Understanding the problem is no simple task. Our natural tendency starts with jumping right into the “how” instead of focusing on the “why”. When we do that, we can completely miss our goal and create something that might be beautiful, but completely useless.
“As a designer, I immediately think of the solution I see as the best one. But then I stop and think about how to approach this challenge and to mitigate the natural process I am used to. I take a moment to research, to ask questions and to learn. In most cases, the solutions that arise after that will be much better and more accurate”. (May Kishon)
With that in mind, what sources should we turn to for useful feedback on what we created? What role do designers play in the product testing process? And what compromises are required of us to reach the most accurate solution to each problem?
In this episode, we are joined by May Kishon, a Product Designer at monday.com. May shares the challenges she experiences as a designer on the Growth team, which focuses on understanding our users better. She talks about the registration process for new customers to the platform and explains what happens when you forget to stop and focus on the problem.