Think of a brand you relate to. It might be something you had seen in a Facebook ad that drew your attention, or on a giant billboard. Maybe you like what this brand represents, or it is so intuitive and easy to use that you prefer using it over all others. We meet products so often in our lives, but to actually relate to one, the message that it sends must be accurate for the exact moment, format, and location.
This is why the 4th episode in our Simple Design mini-series focuses on why it is essential to know the medium for which we are designing. How can we adjust our messages to each platform? Why can’t we use the same creative for an Instagram ad and a subway ad? And how is the result measurement of online and offline campaigns different from each other?
This week we are hosting Maayan Wexler Dagan, Product Design Lead, who joins Rotem Weissman, Head of Design at monday.com, and shares our preparation process towards designing in a new medium. Maayan explains how we can design correctly for platforms we haven’t worked on before (the next generation of our users is on TikTok… we’re not there yet) and tells us how one creative ad on Facebook helped us understand how important it is to clarify the value of the product – even before the users actually start using it.