To what extent do we need to simplify the product to provide users with an easy experience? What do you do when the product has to suit many people from different backgrounds? And why is it important to always think about the people when designing a new feature?
Whether you are designing a B2B software, a phone app or furniture – the end result is that there’s a person who uses your product. Sounds obvious, but it means that every feature in our product should not only be working great but also be intuitive and accessible to everyone. But when our users are so different from each other, another challenge arises: how do you build a product that works for everyone?
“In the product world, we always refer to our customers as ‘users’. And when we talk about users, it might be easy to forget that these are human beings – people that are different from each other, who come from different backgrounds and who have different goals within the product. “(Lior Krengel)
This week we host Meytal Badichi, Senior Product Designer and Evgeniy Kazinec, Product Design Lead at monday.com, who discuss how they put the principles of talking to humans at the center when developing the Automations feature on monday.com’s platform. Meytal and Evgeniy talk about patterns and signs that are familiar to all of us that we can base on when designing new experiences, and share principles for creating a UI that supports complex technologies but also creates a simple experience for humans.