How to calculate TROI – Time to Return On Investment, and how can this metric assist us in building our product and marketing strategy?.
In the 6th episode of our SaaS Metrics series, Lior Krengel and Eran Zinman talk about the TROI metric and why – even though investors don’t really care for it – it can serve as a true compass for a company in an early stage.
Lior and Eran explain how to use TROI to understand the company’s cash flow state and share how we used it to optimize our marketing campaigns and our market penetration efforts.
Lior and Eran also discuss the gross retention metric, following the previous episode about net retention, and answer questions you sent us.
