Attribution is the ability to understand to which channel and ad made a certain user arrive to our platform. The need for a smart attribution mechanism rises as we scale both in marketing spend and in the amount of channels we advertise on.

This week we spoke with Daniel Baruch, a developer at monday.com, on how we approach this challenge of reflecting back to our Marketing team the fruits of their actions. By measuring and tracking every dollar, we allow the team to take the right decisions so that we can keep on growing as fast and as effectively as we can.