Attribution is the ability to understand which channel and which ad made a certain user arrive at our platform. The need for a smart attribution mechanism rises as we scale both in marketing spend and in the number of channels we advertise on.
This week we spoke with Daniel Baruch, a developer at monday.com, on how we approach this challenge of sharing the fruits of our labor to the Marketing department. By measuring and tracking every dollar, we allow the team to make the right decisions so that we can keep on growing as fast and as effectively as we can.
