A year ago, we recorded Chapter 14 about the growth engine that we had not yet cracked – business partnerships. Back then, the team consisted of four members and since became the partnership department at monday.com with twelve members and four different teams: Resellers, Technology Partnerships, Strategic Partnership, and Academic Partnerships. And a $ 25 million sales target for 2020.
This episode will focus on the Resellers Channel – companies that sell monday.com for us. The opportunity here is great – expanding into new markets and increasing product distribution. But also the challenge – how can an outside company integrate into the culture of monday.com? How do you choose the right resellers to partner with? How do we make sure that resellers represent us in the same way that we represent ourselves? How do we create synchronization between resellers and our internal sales force? And more.
This week, Ophir Penso – Global partnerships lead at monday.com, joins us. Ophir will take us through the process of building the partnership with resellers – from the recruitment phase, through the process of the reseller’s training to the preservation of the relationship with resellers over time: “A partner who is 100% active is a partner who already knows the product, the language we use, that knows us. They become part of our culture, and our culture sticks to them – that’s what we’re looking to see.”
לפני שנה הקלטנו את פרק מספר 14, על מנוע הצמיחה שעדיין לא פיצחנו – שותפויות עסקיות. שהיה אז צוות של ארבעה ומאז הפך למחלקת השותפויות במאנדיי.קום המכיל שניים-עשר אנשים וארבעה צוותים שונים: ריסלרים, שותפויות טכנולוגיות, שותפויות אסטרטגיות ו-שותפויות אקדמיות. ויעד מכירות של 25$ מיליון לשנת 2020.