14: On Partners, Resellers and Channels

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This week our Head of Partnerships at monday.com, Asaf Fradkin, shared with us the challenges in cracking partnership-resellers-channels models.

Our first challenge was to understand monday.com’s motivation for working with external partners and what they are hoping to achieve through this new team. Once we understood that, we wanted to understand how monday.com attracts resellers, while staying loyal to their product’s core value.

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