34: The Methodology Behind monday.com’s Growth Tactics

03/06/2019

Listen on:

The window of opportunity to prove value for new sign-ups using monday.com closes fast – 40% of them leave after only a few minutes! The potential for growth here is huge, and so is the challenge: How can we show “what we’re worth” so quickly?

Michal Lupu, Head of the Growth team @ monday.com, reveals the methodology of how our Growth Team is continuously tackling this challenge — building a bridge between the customer that just signed up and the abilities of our system that could improve the way their team works.

The Growth Team operates in a cycle of 5 distinct stages, thoroughly explained by Lupu:

  1. Hypothesizing different growth tactics
  2. Prioritizing hypotheses
  3. Developing tests for chosen hypotheses
  4. Running the tests
  5. Understanding & learning from the results

After two years of tests, wins, failures and lines upon lines of thrown-away code, Lupu and her team have plenty of insight to share.

Enjoy

More episodes

Eran Zinman talks about the differences between ARR and revenue, and explains why this is the most basic metric to know when entering the SaaS world.
  • 28/07/2020
  • Hebrew
  • 22:43

Listen on:

Eran Zinman talks about the differences between ARR and revenue, and explains why this is the most basic metric to know when entering the SaaS world.
  • 28/07/2020
  • Hebrew
  • 22:43
We kickstart our new Fundamentals series with an overview of the SaaS business model.
  • 21/07/2020
  • Hebrew
  • 19:30

Listen on:

We kickstart our new Fundamentals series with an overview of the SaaS business model.
  • 21/07/2020
  • Hebrew
  • 19:30