34: The Methodology Behind monday.com’s Growth Tactics

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The window of opportunity to prove value for new sign-ups using monday.com closes fast – 40% of them leave after only a few minutes! The potential for growth here is huge, and so is the challenge: How can we show “what we’re worth” so quickly?

Michal Lupu, Head of the Growth team @ monday.com, reveals the methodology of how our Growth Team is continuously tackling this challenge — building a bridge between the customer that just signed up and the abilities of our system that could improve the way their team works.

The Growth Team operates in a cycle of 5 distinct stages, thoroughly explained by Lupu:

  1. Hypothesizing different growth tactics
  2. Prioritizing hypotheses
  3. Developing tests for chosen hypotheses
  4. Running the tests
  5. Understanding & learning from the results

After two years of tests, wins, failures and lines upon lines of thrown-away code, Lupu and her team have plenty of insight to share.

Enjoy

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