The window of opportunity to create value for new sign-ups to monday.com closes fast – 40% of them drop-out after only a few minutes! The potential for growth here is huge, and so is the challenge: How can we show “what we’re worth” so quickly?
Michal Lupu, Head of the Growth team @ monday.com, reveals the methodology of the Growth Team that is continuously tackling this challenge — building a bridge between the customer that just signed up → and the ability in the system that can improve the way their team works.
The Growth Team operates in a cycle of 5 distinct stages, thoroughly explained by Lupu:
- Hypothesizing different growth tactics
- Prioritizing hypotheses
- Developing tests for chosen hypotheses
- Running the tests
- Understanding & learning from the results
After two years of tests, wins, failures and lines upon lines of thrown-away code, Lupu and her team have plenty of insight to share.