Why is it so important to reach Product-Market fit? How can we tell we reached it? And what did Wix’s journey to it look like?
“Henry Ford once said that if he had listened to his customers they would all request faster horses and not cars. But when you talk to your users and they don’t sound enthusiastic about having a certain app, you’re an idiot for creating one”.
This quote was said by Avishai Abrahami, CEO and Founder of Wix in episode 25 where we discussed product-market fit. This topic is crucial for the success of every startup company, and some research points to it as one of the main reasons for a startup’s failure.
This week we’d like to go back to one of our earlier – and most successful – episodes, where we dug deep into this important subject. In the episode, Lior Krengel spoke with Avishai and Roy Mann, CEO and Co-Founder at monday. They discussed the challenges in reaching product-market fit, how to know when you got there, and why it is so important.