In November 2017 dapulse officially became monday.com. A nontrivial move, given that at the time the company already had 17 thousand paying customers was making $17M in revenue. We had plenty of reasons not to change our name: the company was growing, the name dapulse was becoming pretty known, and all previous suggestions for a name change were received with a lot of resistance. And still, despite all the concerns from this massive change, the move turned out as one of the best things we could do for the company.
“I know this is psychological, but I feel that nothing stops me today. dapulse was a small company, and monday.com is a big company. So if I used to apologize for things I did because it didn’t feel right for the company, today I have no limits.” (Eran Zinman)
What factors do you need to consider when choosing a name? How do you handle all the concerns and objections if you do change your company name? And how can you help customers and employees accept this change?
This week we are talking with Roy Mann and Eran Zinman, monday.com’s founders, about a more than a year-long process that in the end of which we turned from dapulse into monday.com. Roy and Eran share how we used data to back our name choice, what to do when the investors aren’t really into the new name, and how a small change in the terminology – from “Rebrand” to “Rename” – made the entire process much simpler.