Six months ago we decided to change monday.com’s pricing model. This is not an easy decision for a growing company. Any movement in the product’s price can lead to drastic reactions across all departments. So, why would we do it? We received strong signals from clients that we have room for improvement in this area. Also, we saw an opportunity to improve alignment between the product’s price and the customer’s value from it.
Like most changes in monday.com, we tested the new model. We were positive that this test would be a home run, but reality showed us that while intuition is nice, the data doesn’t always align with our wishes. The test failed.
This week we’re joined by Eliran Zagbiv – Product Manager, and Asaf Ben David – R&D Team Lead, who are leading this change in monday.com. They share the ongoing process to change something so fundamental, how they manage such a high-risk test, the ways to decide the right price for your product, and what to do when a test you believe in so much…fails.