Cracking A/B Testing

We recorded our episode on A/B testing with Aviram Gabay from monday.com’sGrowth team twice. We had to see which version was better A or B. Ok, the sound quality of the first one was really bad, but we couldn’t help but make the joke.

Aviram shared with us how you can conduct A/B tests right. The impact of a successful test and why it’s ok that some tests fail as long as you learn from them. Not to mention what they do when data and company values conflict. We also discussed the Growth team’s greatest challenge: how to move faster.

A/B testing doesn’t come with list of rules but a lot of potential if done right. The way to fulfilling its potential is ridden with mistakes and small victories but when you make it, Aviram promises it will be worth it.

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