If you ask our guest Daniel Lereya, Head of R&D at monday.com, what word is heard the most in the halls of monday.com he’d say “impact”. “Impact” isn’t just on the tip of the founders’ or team leaders’ tongues but something on every developer’s mind.

What’s the difference between impact driven development and one that focuses on getting the most done or trying to release products without bugs?

Daniel talked to us about how they turned the abstract concept of impact and transformed it into the perspective in which monday.com’s developers view and measure their progress and work.

Most importantly, he told us how you can implement impact-driven R&D practices tomorrow at your company.