What are Funnels? How can we use them effectively? And how can you build one for each process the users go through?
The second episode in our Foundations series about Performance Marketing. A series in which we discuss basic terms and principles from the digital marketing world, to allow you to speak this technological ‘language’ fluently and approach every process with the right background.
Whether you are new to this world or want to deepen your understanding of this language – this series is for you. If you haven’t heard the previous episode yet, in this series we recommend hearing the episodes by order.
In this episode, Lior Krengel and Roy Mann talk about funnels. What the various stages users go through until they complete a certain task? They explain when we should consider starting using them, how we can use them to progress and improve both our ads and our product quickly, and how each stage on the funnel can help us understand our users better.
For more relevant episodes:
First episodes in the series – 106: Foundations – Performance Marketing 01: where to begin?