How do you make sure that users won’t only sign up to your platform – but will also use it? How can you tell which features need to change to increase retention? And when do we know that user activation worked?
Who here can honestly say they have never signed up to a mediation app – just to never even open it again? The window of opportunities to create value for new users signing up to monday.com closes after just a few minutes, with a significant percentage of users that leaves that system and does not come back. There is a huge growth potential here that comes with a big challenge – how can we show our worth in such a short time?. And how can we make sure that users not only sign up to the platform – but also continue to use it?
The answer is activation – the bridge connecting the moment a user signs up to a situation the user is actually using the platform. In the 34th episode, Lior Krengel spoke with Eran Zinman and Michal Lupu, Group Product Manager at monday.com, about the work methods of the Growth team, which job is to maximize the value in this short window of opportunity.
This week in our Recap episode we go back to episode 34 and focus on the activation stage and the opportunity that lies within it. We’ll understand what are the five stages making up our growth tactic, how to understand the best way to encourage users to be active on the platform, and how much space should you give our intuition in the process.
For more relevant episodes: