B2C Marketing for a B2B product

Rotem Shay, Head of Performance Marketing at monday.com explained how they went to market a B2B product using direct marketing.

Rotem shared with us how they divide a $4.5 million monthly budget between best practices and hopeful experiments. He described how monday.com built tools that allow the Marketing team to dedicate 20 minutes to analyze a marketing campaign instead of five hours like in the past. Not to mention how one mistake cost monday.com half a million dollars.

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