Online marketing relies mostly on the duopoly of Google & Facebook. As effective as they are, there’s a limit on possibilities when using only these two platforms. People get information from a variety of online sources. If we here at monday.com want to maximize our reach, we need to search for diverse ways that will help us reach an audience with the right messages at the right time yet not overexpose the brand.
Gil Feldman, Media Buying Lead @monday.com, joins us this week. We shed light on the topic of media buying – using marketing channels that don’t receive enough attention: newsletters, influencers, programmatic RTM, affiliates, and more. If these names mean nothing to you, tune in. If they do, then you’ll understand the importance they can have as marketing growth engines.