Online marketing relies mostly on the duopoly of Google & Facebook. As effective as they are, there’s a limit on possibilities when only these two platforms are used. People get information from a variety of online sources, and if we here at monday.com want to maximize our reach, we need to search for diverse ways that will help us reach audience with the right messages at the right time yet not overexpose the brand.

Gil Feldman, Media Buying Lead @monday.com, joins us this week to shed light on the topic of media buying – using marketing channels that don’t receive enough attention: newsletters, influencers, programmatic RTM, affiliates and more. If these names mean nothing to you, tune in. If they do, then you’ll understand the importance they can have as marketing growth engines.