The Five Cultural Attributes of

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Every employee that starts working at goes through an onboarding process that is comprised of meetings with different departments to learn about their work. One of these meetings is with’s co-founder and CTO (and this podcast’s host) Eran Zinman. In which Eran describes the 5 Five Cultural Attributes that comprise our DNA – Transparency, Customer centric, Product Based, Ownership and Impact.

This week, Eran and Lior Krengel discuss the importance of taking the time to meet every new employee at And answer questions, like how do these attributes manifest in our day-to-day? How do we pass them on? What price do we pay for holding on to them? And how do we keep a window open for the DNA’s evolution?

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