This is an episode about 6 billion dollars. 
Sounds provocative, but this is the size of the fund that one of our investors, Insight Capital Partners, manages. Our guest, Jeff Horing, is a Co-Founder and Managing Director at Insight since 1995.

Insight is one of the leading venture capital and private equity firms worldwide. They have also taken a special interest in Israel, making an investment into companies such Wix, Walkme, SiSense, Jfrog and, of course, monday.com.

On this episode, Roy Mann joined us as we "flipped sides" and tried to understand better the investor's point of view. What challenges do they encounter, what are their own KPIs, and how do they define success?

This isn’t just a thought experiment. We strongly believe that understanding how investors think about their own business can be beneficial to every founder in a fundraising process and in general.