When we first decided to record an episode with Liron Azrielant, Founding Partner at Meron Capital, we weren’t sure what we’d like to talk about. We tried to think about how we could assist founders in the process of approaching investors and raising money, but we didn’t want to record another episode where investors give tips to founders – tips that are usually very clear to the investors but make founders feel even more lost.
We realized that if we could bring real empathy and understanding to what Liron’s work looks like as an investor, and to the challenges investors are facing in general, we could create a more balanced entrepreneur-investor dynamic. A dynamic where founders know that when an investor asks a question they are not trying to ‘trick them’ into failing – they are simply trying to learn more.
We can always argue that the relationship between the investor and the founders will never be balanced – since investors will always have the money, and founders will always need it. But, if we understand the other side’s perspective, motives and limitations, we can start our mutual interaction from a better, more balanced point.
For more episodes from the investor point of view: