When is the right time to start charging for our product? How much money can we charge for our first version of the product? And why can’t any campaign work without paying customers?
3rd Episode in our mini-series about Performance Marketing -where we discuss basic terms and principles from the digital marketing world. Its purpose is to allow you to speak this technological ‘language’ fluently and approach every process with the right background. Whether you are new to this world or want to deepen your understanding of this language – this series is for you. If you haven’t heard the previous episode yet, we recommend listening to the episodes by order in this mini-series.
In this week’s episode, Lior Krengel and Roy Mann discuss a question that every founder has to ask themselves – when should we start charging for our product?.
Intuitively, it seems that the right thing to do is to release a free version, and then start charging once you have a solid customer base. The problem is – Will the users who chose our product when it was free still use it when it isn’t?
Lior and Roy explain why choosing a free version could distract us from the relevant users, how this decision affects the feedback we’ll receive, and how it’s connected to performance marketing?
For fore relevant episodes: